where events are going

by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the long-term viability of the industry. The Nielsen Events acquisition just shy of $1 billion obviously leads the pack. During the last 20 years, the exhibition industry has […]

By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital Playbook, and it is now it is available for anyone to access here: Digital Playbook. The panel discussion gave attendees a chance to hear firsthand how organizers and […]

by David Audrain, CEM President & CEO Clarion Events North America, Inc    One of the hardest responsibilities we have in the exhibition business is predicting the future.  We constantly have to foresee where our shows will be often years ahead, and that requires economic and market-driven information. The CEIR Predict conference is a one-day, […]

by Cathy Breden, CAE, CMP, CEIR  Executive Director With just six weeks to go until the annual CEIR Predict Conference, on the 12 September at the Waldorf Astoria in New York City, the Program Committee and panels are busy holding conference calls to discuss session content and the key points to focus on during each session. […]

by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition is a variety of shopping needs. Two top-ranked shopping objectives include the perennial desire to see and experience what is new and to interact with products. And […]

By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool.  This is the good news.  Because it is proving to be so helpful in the marketplace and workplace, a whole bunch of people have read a book, slapped a shingle on […]

By Bob Priest-Heck, Chief Sales Officer, FREEMAN As the producers of exhibitions and live events, we know the most precious commodity participants invest is not the cost of registration, travel and accommodations – it’s their TIME. That’s especially true of our own “industry events.”  There are those that sadly have become “must attends” out of […]

By Barry Siskind, President and Founder of International Training and Management Company (ITMC) Training exhibit staff was never an easy thing to do. The best staff at a trade show were the ones who understood the differences between their work in the “field” and what was required to succeed in the unique environment of a trade […]

This post written by Nancy Drapeau, PRC Research Director CEIR strives to provide data that is of value to the industry. A measure of our success is its usage in the marketplace.  We have a number of organizations that effectively use this data, for their own exhibit programs, exhibitions or for their clients, to help […]

This post is written by Cathy Breden, CAE, CMP, Executive Director, Center for Exhibition Industry Research I had the pleasure of attending and presenting at the Healthcare Convention & Exhibitors (HCEA) annual meeting in Austin this week. In addition to presenting a short session on the show floor, “Align Your Exhibit Face-to-Face Interactions with What […]