Webinars

CEIR Webinars are offered to all industry professionals.

Note: BEFORE downloading the respective webinar slide decks, please create an account or login to the CEIR store.

How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal

This is your chance to participate in one of the sessions held at the sold out CEIR Special Session program held at Expo! Expo! 2023. Hear expert commentary and come prepared to ask your questions to contribute to the discussion on how to drive revenues today.

Maximizing exhibit and sponsorship sales outcomes post-pandemic requires a strategic approach that considers the changing landscape of exhibitions and events. 

Join to hear a discussion on the approaches most apt to succeed in today’s business environment guided by data from CEIR’s most recent research – Exhibit and Sponsorship Sales Approaches Driving Revenue Growth.  This research uncovers a connection between the perception of the health of industry sectors served and success in meeting or beating pre-pandemic revenue goals. 

  • What factors are contributing to positive revenue success?
  • Is it due to healthy industry sector conditions or is leadership the differentiator?

This session will cover strategic planning tactics that uncover opportunities as well as sales approaches to help boost revenues.

Moderator: Nancy Drapeau, IPC, VP of Research, CEIR

Panelists:

  • Diedra A. Crawford, CEM-AP, CMP, DES – Senior Director, Industry Sales and Operations, Digestive Disease Week
  • Jeff Davis – Group Vice President, Action Sports & Outdoor, Emerald X
  • Christine Klein, CMP – Senior Vice President, Meetings, Divisions & Partnerships, National Defense Industrial Association

This webinar is eligible for 1 clock hour.

CEIR Webinars are available to all. A $30 purchase fee goes toward supporting CEIR research.

Event Health and Safety – Navigating the Future with Proven Risk Management Strategies

In this dynamic and informative webinar, John Cordier of Epistemix, a provider of data and decision support for enterprise and governments used across the events industry, will bring you the latest foresight on event health and safety risk management. Ensuring the safety of attendees, staff, and stakeholders is still relevant for event organizers. What are your current policies and strategies to mitigate risks? Now is not the time to stop thinking about risks.

Whether you organize large-scale conferences, festivals, trade shows, or intimate gatherings, this webinar equips you with practical knowledge and critical actionable steps to understand points of leverage to make better decisions by understanding your attendee population to build into your attendee acquisition strategy.

Presenters: Nancy Drapeau, IPC, VP of Research, CEIR and John Cordier, CEO of Epistemix

This webinar is eligible for 1 clock hour.

This webinar is complimentary to all.

Insights and Practical Tips for Attendee Acquisition Campaign Success

If you’re hunting for practical insights, do’s and don’ts to follow for building the marketing campaign for your next B2B exhibition, this session is for you!

CEIR VP of Research, Nancy Drapeau, IPC will be joined by 30-year, seasoned event marketer Paige Cardwell, President of CSG. This session will serve up key findings from CEIR’s latest research on messaging, marketing channel mix and other initiatives found to be most effective in driving registration. Paige will bring the discussion home, providing guidance to marketers on approaches to follow to enable their events to generate the best results.

Join us! Make it a lunch and learn for your marketing team. Don’t miss it!

Presenters: Nancy Drapeau, IPC, VP of Research, CEIR and Paige Cardwell, President of CSG

This webinar is eligible for 1 clock hour.

CEIR Webinars are available to all. A $30 purchase fee goes toward supporting CEIR research.

Positioning Your Attendee Acquisition Approach for Success

B2B exhibitions are rebounding with force. Though even in this dynamic environment, success is not a guarantee. Hear the latest research on approaches found to be effective in driving attendance as events reopen and real-world examples of how marketing succeeded in bringing back attendees as well as lessons learned for the future.

Items covered:

  • Topline, key preliminary findings from CEIR’s Attendee Acquisition Study on marketing approaches used to attract professionals to in-person events that have reopened.
  • B2B exhibition executive case studies on approach and results of running 2022 events.
  • Lessons learned and advice on approaches to use moving forward.


Session Participants:

  • Moderated by CEIR CEO Cathy Breden, CMP-F, CAE, CEM
  • Co-presenters:
    • Nancy Drapeau, IPC, VP of Research, CEIR
    • Gregg Lapin, CMP, Director, Event Experience, American College of Healthcare Executives
    • Jennifer Yarber, Senior Marketing Director, Emerald X


This webinar is eligible for 1 clock hour.

CEIR Webinars are available to all. A $30 purchase fee goes toward supporting CEIR research.