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CEIR Webinars are complimentary to all industry professionals.

Note: BEFORE downloading the respective webinar slide decks, please create or login in to your CEIR store account.

 

30 September 2021 | CEIR Webinar: Gain Latest Insights on the State of the US B2B Exhibition Industry: How to Compare Your Event’s Performance to Industry Benchmarks

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Moderator: Cathy Breden, CMP, CAE, CEM, CEO, CEIR
  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Allen Shaw, PhD., President & Chief Economist, Global Economic Consulting Associates Inc.

Webinar Description

Join this webinar to hear the latest forecast analysis from the soon to be published 2021 CEIR Index and we’ll show you what you need to do to get going. There is no other source that offers insight into key performance metrics for the industry: number of attendees, number of exhibitors, NSF of paid space and gross revenues. This resource tracks the rate of cancellations due to COVID-19 AND performance metrics on events that have run in 2020 as well as forecasts for 2021 through 2023.

Organizers of valid B2B exhibitions have the unique opportunity to receive a complimentary copy of the sector report (a $350 value) by submitting event data using the newly updated Event Analyzer tool. This particular tool compares an event’s performance to events that happened for each year that data is submitted in the tool. If you are a B2B exhibition organizer executive, you don’t want to miss this session!

Topics covered included:

  • Overview of the state of the US B2B exhibition industry:
    • Performance in the first half of 2021
    • Updated forecast outlook through 2023
  • Details on the updated Event Analyzer tool
    • How this tool is much easier to use, less data needs to be entered
    • Understand which industry benchmark charts are available at no cost
    • Unlock premium content
    • Engage in an interactive discussion on how to interpret these results

Registration

This webinar is available to everyone. The webinar recording will be available on the CEIR website under the Events section in the afternoon.

10 June 2021 | CEIR Webinar: Outlook for the US B2B Exhibition Industry – Are We Closer to the Light at the End of the Tunnel?

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Moderator: Cathy Breden, CMP, CAE, CEM, CEO, CEIR
  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Allen Shaw, PhD., President & Chief Economist, Global Economic Consulting Associates

Webinar Description

Is the industry on track with forecasts shared during the CEIR January webinar or are improving conditions altering the forecast? Fall 2021 is sure to be busy for B2B exhibitions and how does this bode for the 2022 forecast? All this, as well as audience questions, were addressed in this session.

Topics covered included:

  • CEIR Index Q1 2021 results and factors contributing to this outcome
  • An updated scenario analysis of where CEIR economist Dr. Shaw expects the US economy and our industry will perform in 2021 through 2023
  • Results of the May 2021 COVID-19 Impact and Recovery Survey with US B2B Exhibition Organizers
    • Impact on staffing, outlook moving forward, rate of new hires and staff training plans
    • Impact on the B2B exhibition schedule: cancellations, postponements and events still scheduled as planned
    • Impact on event revenue due to cancellations and actions to offset losses due cancellations/postponements
    • Among events postponed/still scheduled: extent of pivot to hybrid models, what content this includes

View the webinar recording.

Download the abridged slide deck.

Price: No cost to all industry professionals.

Download the full analysis slide deck.

Price: No cost to CEIR subscribers & IAEE members / $99 for non-members

The full analysis slide deck includes further insights into the survey results and detail on Dr. Shaw’s updated three scenario analysis on expected outcome for US GDP and the B2B exhibition industry through 2023.

6 May 2021 | CEIR Webinar: Data Insights from Virtual Platforms – Virtual Expo! Expo! Case Study

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Moderator: Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Arjun Chakravarti, MBA, Ph.D., Managing Director and Principal, COGKNITION Analytics
  • Scott Craighead, CEM, Vice President, Exhibitions & Events, IAEE
  • Marsha Flanagan, M.Ed., Vice President of Learning Experiences, IAEE
  • David Richardson, Ph.D., CAP, Principal and Head of Analytics Solutions, COGKNITION Analytics

Webinar Description

Over the past 12 months, many exhibition organizers were pushed into the situation of bringing together their communities by producing a fully virtual/digital event. We know the data that virtual/digital events produce is vast and yet, it’s not always clear how to handle this data and integrate it into other analyses (e.g., post event surveys).

This webinar provides a chance to look under the hood of the data that virtual/digital events generate. You hear from data scientists who worked with IAEE to develop insights from a three-month project, analyzing participation data from IAEE’s 2020 virtual/digital edition of Expo! Expo!. These insights provide perspective on the data to track and why it is important when running and evaluating outcomes of virtual/digital events. The presenters provide their perspectives on how these insights can be used to think about hybrid event models.

View webinar recording.

Download the slide deck.

27 January 2021 | CEIR Webinar: Outlook for the US B2B Exhibition Industry – How Close Are We to the Light at the End of the Tunnel?

1:00 PM CT | 11:00 AM PT | 2:00 PM ET

Presenters

  • Moderator: Cathy Breden, CMP, CAE, CEM, CEO, CEIR
  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, PhD., President & Chief Economist, Global Economic Consulting Associates

Webinar Description

CEIR releases the results of its latest tracker survey monitoring the impact of COVID-19 on the US B2B exhibition industry. Results assess the extent of impact on staffing and the 2021 event schedule including the rate of postponements, cancellations and events that remain on schedule.

As importantly, CEIR’s assessment of the state of the industry is revisited and the four-scenario outlook for recovery is discussed, taking into consideration the transition to a Biden administration, as well as the status of distribution of vaccines and the rate of new COVID-19 cases.

What does this portend for 2021? Are we likely to reach the light at the end of the tunnel sooner or are we on track with earlier CEIR forecasts or is recovery likely to be pushed out to a later time?

All this, as well as questions, are addressed in this session.

Moderated by CEIR’s CEO Cathy Breden, CMP, CAE, CEM, she is joined by CEIR’s VP of Research, Nancy Drapeau, PRC and CEIR’s Economist, Allen Shaw, PhD., Founder, President & Chief Economist, Global Economic Consulting Associates Inc.

View the webinar recording.

Download the slide deck.

5 November 2020 | CEIR Update to the CEIR Index and Scenarios for Recovery

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, PhD., President & Chief Economist, Global Economic Consulting Associates

Webinar Description

CEIR’s VP of Research Nancy Drapeau, PRC and Economist Dr. Allen Shaw provide an update to the CEIR Index with scenarios for recovery. Additionally, learn how to use the newly released Event Analyzer 2.0:

  • Understand which industry benchmark charts are available for free
  • Unlock premium content
  • Engage in an interactive discussion on how to interpret these results.

View the webinar recording.

Download the slide deck.

15 July 2020 | COVID-19:  Impact on US Economy and B2B Exhibition Industry

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Cathy Breden, CMP, CAE, CEM, CEO, CEIR
  • Allen Shaw, PhD., President & Chief Economist, Global Economic Consulting Associates

Webinar Description

Four months into the COVID-19 Pandemic, the US and global economies are in a recession. Because of lock-downs and travel bans, the B2B exhibitions industry shut down in mid-March. Since then, phased openings and social distancing have created a climate of extreme uncertainty for organizers struggling to produce events. The US economic impact through May 2020, from exhibitions not being held, was estimated at $1.8 billion.

This webinar provided an economic update, key indicators to follow and possible scenarios for recovery of the economy and B2B exhibitions industry.

Cathy Breden, CMP, CAE, CEM, CEO – Center for Exhibition Industry Research moderated this important, relevant and timely discussion and presentation with Allen Shaw, PhD., President & Chief Economist of Global Economic Consulting Associates.

View the webinar recording.

View the PPT slides for the webinar recording.

30 June 2020 | CEIR June Update on Impact of COVID-19 on U.S. B2B Exhibition Organizations

11:00 AM CT | 9:00 AM PT | 12:00 PM ET

Presenters

  • Cathy Breden, CMP, CAE, CEM, CEO, CEIR
  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Brian Cuthbert, Group Vice President, Diversified Communications
  • Rochelle Richardson, CEM, Senior Vice President of Exhibitions and Events, AVIXA

Webinar Description

Attendees learned the most current insights on how COVID-19 is impacting U.S. B2B exhibition organizations based on CEIR’s June survey. The webinar discussed findings that showed how exhibition organizers are navigating these turbulent waters: which factors are considered when deciding whether to hold a physical event or whether to pivot to a virtual alternative, and real-world examples for both scenarios.

This session was moderated by CEIR’s CEO Cathy Breden, CMP, CAE, CEM and includes commentary from CEIR’s VP of Research, Nancy Drapeau, PRC; Rochelle Richardson, CEM, Senior Vice President of Exhibitions and Event, AVIXA and Brian Cuthbert, Group Vice President of Diversified Communications.

Download the slide deck and view the webinar recording.

Link to webinar recording is included in the slide deck.

22 April 2020 | CEIR: Navigating the COVID-19 Crisis Landscape

Presenters

  • Cathy Breden, CMP, CAE, CEM, CEO, CEIR
  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc.
  • Jennifer Heinold, CEM, Senior Vice President, Events, Access Intelligence, LLC.

Webinar Description

Moderated by Cathy Breden, CMP, CAE, CEM, CEO of Center for Exhibition Industry Research (CEIR), attendees gained insights from CEIR’s new COVID-19 Impact and Recovery Survey with U.S. B2B exhibition organizers, the latest update from CEIR’s Economist on the State of the US Economy and what to watch!

COVID-19 has wreaked tremendous havoc on the B2B exhibition industry globally. How has this played out among organizations that run or manage B2B exhibitions? What actions are being undertaken today to mitigate ill effects of the pandemic, and which strategic initiatives are under consideration as ‘lessons learned’ on approaches to implement post COVID-19? Attendees were the first to hear what this study has uncovered. CEIR’s economist gave the latest update on the US economic outlook and what to expect in the coming months.

View the webinar recording.

Download the slide deck.

Sponsored by

17 October 2019 | How the U.S. Trade Show Industry is Faring and Understanding What It Means for Your Show

View the webinar recording here.

Download the summary tip sheet here.

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc.
  • Kim Vinciguerra, Vice President, Events, International Carwash Association®

Webinar Description

Hear the Latest H1 2019 Results and Forecast for 2019; Power of the Event Analyzer and Case Study Story from the first customer of the new Event Forecasting Service

This webinar packs a punch! With content of high relevance to trade show organizer team members who have strategic responsibilities, including P&L responsibility, CEO’s, CFO’s, and the show management team as well as those handling business development, it’s information you won’t want to miss.

This webinar provides an update based on H1 2019 results of the CEIR Index, both overall as well as by the 14 industry sectors it tracks. A quick overview of the benefits of the Event Analyzer will be covered. In addition, CEIR has recently launched a new service, the Event Forecasting Service, where a forecasting model is built for an event. The International Carwash Association is the first customer. Kim Vinciguerra, VP of Events for this organization will tell her story on how this tool is being put to work for their business decision-making needs.

All this and any questions you bring to the session will be addressed. Join CEIR Vice President of Research Director Nancy Drapeau, PRC, CEIR’s economist Allen Shaw, Ph.D. and Kim Vinciguerra, Vice President of International Car Wash Association.

22 August 2019 | Hitting the Sweet Spot of the Power of B2B Exhibitions: Hear Stories and Insights on How to Meet Attendee and Brand Marketer Needs

The recording is not available for this webinar. Download the Summary Tip Sheet Here.

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Paul Kirchmann, Chief of Security, Defense Media Activity Riverside
  • Victor Torregroza, Intel, Event Management and Production | GMC
  • Leana Salamah, VP of Marketing, International Home + Housewares Association

Webinar Description

Trade show organizers and exhibitors are invited to attend this jam-packed, FREE CEIR session. This session is relevant to both executives and staff. Pull your team together and listen-in for a productive lunch-and-learn!

CEIR VP of Research Nancy Drapeau, PRC will be joined by a power panel offering the voice of the customer from both the attendee and exhibitor perspectives and insights from an organizer veteran on how her events have achieved success.

This one-hour session will cover:

  • CEIR research on key motivations for using the channel from both the perspective of attendees and brand marketers
  • Hear an attendees’ perspective on what drives value of attending
  • Learn how an exhibitor crafts an approach that delivers an impactful, memorable attendee experience and is successful in hitting goals for exhibiting
  • Listen to stories of how an organizer has succeeded in delivering experiences that resonate with attendees and outcomes that meet and exceed exhibitor goals and organizer objectives
  • We will also look to the future – where exhibitors and organizers are looking to up their game

Moderator: Nancy Drapeau, PRC – Vice President, CEIR

Industry Panelists:

    • Attendee Perspective, Paul Kirchmann, Chief of Security, Defense Media Activity Riverside will share his story on use of exhibitions – experiences at leading IT and Government events to support his shopping and learning needs.
    • Victor Torregroza, Intel, Event Management and Production | GMC will provide a case study example on how Intel knocked it out of the park at CES, in meeting attendee needs and satisfying Intel objectives for exhibiting.
    •  Leana Salamah, VP of Marketing, International Home + Housewares Association will share case study examples on how to optimize attendee experiences via show floor, education and other settings and how brand marketer goals are supported via in-booth and out-of-booth support and settings.

CEIR thanks study sponsors from which insights will be shared in this session. Without their support, this research and webinar would not be possible.

Attendee ROI Insights Series, sponsored by

IAEE

PCMA Logo

Head of Marketing Insights Series, sponsored by:

SISO

Exhibition Industry Outlook: A Personal Case Study Approach to Using the CEIR Index & Other CEIR Data to Plan for Your Show

Presenters CEIR Index

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc.
  • Jackie James, Group Director, World of Concrete

Webinar Description

How are the market conditions looking for your event? choppy Seas or smooth sailing ahead? This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s). CEO’s, CFO’s, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Hear from successful trade show organizer, Jackie James from Informa Exhibitions, who is the Group Show Director for the World of Concrete, as she demonstrates how she uses CEIR Index data as an important industry benchmark tool and how this information and other CEIR data is used to trigger and guide critical discussions for business decision-making. Also hear about the CEIR Event Performance Analyzer, a free tool that enables users to compare an event’s performance to CEIR sector results. Jump start your strategic planning efforts, listen in to this session to understand how to use this invaluable data to work for your event.

ALERT: The webinar recording is not available for this broadcast.

Download the webinar tip sheet here.

Are You Ignoring CEIR Index Data to Your Event’s Detriment? Understand the Latest Trends and Examples of How to Make This Data Work for Your Exhibitions

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc
  • Dan Corcoran, Chief Operating Officer, Corcoran Expositions;
  • Cathy Breden, CMP, CAE, CEO of CEIR

Webinar Description

This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s).  CEOs, CFOs, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Learn real world examples on how to use Index data to inform important, strategic business-decisions for your events or those of your clients. The CEIR Event Performance Analyzer is available to help with computing event results in a way that compares your event’s performance to the Index.

View the webinar recording here.

Download the webinar tip sheet here.

Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers?

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc
  • Chuck Grouzard, Executive Vice President, Exhibition Sales, GES
  • D. Bradley Kent, Sr., Chief Sales & Services Officer, VisitDallas

Webinar Description

This 45-minute webinar is a great lunch and learn opportunity for team members who interface with trade show executive customers and provide advice, insights to help support organizer key business decisions. This session will provide an update on the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index as well as a quick snapshot on how to use the free CEIR Event Performance Analyzer to generate charts that compare a trade show’s performance to the latest CEIR Index data.

More importantly for suppliers, learn real world examples on how to use Index data to help customers understand key trends in the industry, and their event’s position in the marketplace compared to their peers to support their important, strategic business discussions and decisions. Helping them succeed strengthens the bond with you and your company. Come learn how to use this data to ramp up your consultative sales game!

View the webinar recording here.

Download the webinar tip sheet here.

Insights, Innovation and Inspiration to Grow Event Attendance How to Grow Attendance Series

This webinar presented key findings from a CEIR study on attendance marketing and discovered new ways to translate insights into action to grow event attendance.

Highlights included most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing, and what’s on the horizon. Translate strategy and insights into an attendee marketing campaign that delivers results.

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Kimberly Hardcastle-Geddes, CEM, President, mdg

ALERT: The Recording and Tip Sheet for this webinar are NOT AVAILABLE. IAEE Members and CEIR Subscribers may download all reports in this series at NO CHARGE.