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CEIR Webinars are complimentary to all industry professionals.

 

22 August 2019 | Hitting the Sweet Spot of the Power of B2B Exhibitions: Hear Stories and Insights on How to Meet Attendee and Brand Marketer Needs

The recording is not available for this webinar. Download the Summary Tip Sheet Here.

12:00 PM CT | 10:00 AM PT | 1:00 PM ET

Presenters

  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Paul Kirchmann, Chief of Security, Defense Media Activity Riverside
  • Victor Torregroza, Intel, Event Management and Production | GMC
  • Leana Salamah, VP of Marketing, International Home + Housewares Association

Webinar Description

Trade show organizers and exhibitors are invited to attend this jam-packed, FREE CEIR session. This session is relevant to both executives and staff. Pull your team together and listen-in for a productive lunch-and-learn!

CEIR VP of Research Nancy Drapeau, PRC will be joined by a power panel offering the voice of the customer from both the attendee and exhibitor perspectives and insights from an organizer veteran on how her events have achieved success.

This one-hour session will cover:

  • CEIR research on key motivations for using the channel from both the perspective of attendees and brand marketers
  • Hear an attendees’ perspective on what drives value of attending
  • Learn how an exhibitor crafts an approach that delivers an impactful, memorable attendee experience and is successful in hitting goals for exhibiting
  • Listen to stories of how an organizer has succeeded in delivering experiences that resonate with attendees and outcomes that meet and exceed exhibitor goals and organizer objectives
  • We will also look to the future – where exhibitors and organizers are looking to up their game

Moderator: Nancy Drapeau, PRC – Vice President, CEIR

Industry Panelists:

    • Attendee Perspective, Paul Kirchmann, Chief of Security, Defense Media Activity Riverside will share his story on use of exhibitions – experiences at leading IT and Government events to support his shopping and learning needs.
    • Victor Torregroza, Intel, Event Management and Production | GMC will provide a case study example on how Intel knocked it out of the park at CES, in meeting attendee needs and satisfying Intel objectives for exhibiting.
    •  Leana Salamah, VP of Marketing, International Home + Housewares Association will share case study examples on how to optimize attendee experiences via show floor, education and other settings and how brand marketer goals are supported via in-booth and out-of-booth support and settings.

CEIR thanks study sponsors from which insights will be shared in this session. Without their support, this research and webinar would not be possible.

Attendee ROI Insights Series, sponsored by

IAEE

PCMA Logo

Head of Marketing Insights Series, sponsored by:

SISO

Exhibition Industry Outlook: A Personal Case Study Approach to Using the CEIR Index & Other CEIR Data to Plan for Your Show

Presenters CEIR Index

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc.
  • Jackie James, Group Director, World of Concrete

Webinar Description

How are the market conditions looking for your event? choppy Seas or smooth sailing ahead? This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s). CEO’s, CFO’s, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Hear from successful trade show organizer, Jackie James from Informa Exhibitions, who is the Group Show Director for the World of Concrete, as she demonstrates how she uses CEIR Index data as an important industry benchmark tool and how this information and other CEIR data is used to trigger and guide critical discussions for business decision-making. Also hear about the CEIR Event Performance Analyzer, a free tool that enables users to compare an event’s performance to CEIR sector results. Jump start your strategic planning efforts, listen in to this session to understand how to use this invaluable data to work for your event.

ALERT: The webinar recording is not available for this broadcast.

Download the webinar tip sheet here.

Are You Ignoring CEIR Index Data to Your Event’s Detriment? Understand the Latest Trends and Examples of How to Make This Data Work for Your Exhibitions

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc
  • Dan Corcoran, Chief Operating Officer, Corcoran Expositions;
  • Cathy Breden, CMP, CAE, CEO of CEIR

Webinar Description

This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s).  CEOs, CFOs, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Learn real world examples on how to use Index data to inform important, strategic business-decisions for your events or those of your clients. The CEIR Event Performance Analyzer is available to help with computing event results in a way that compares your event’s performance to the Index.

View the webinar recording here.

Download the webinar tip sheet here.

Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers?

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc
  • Chuck Grouzard, Executive Vice President, Exhibition Sales, GES
  • D. Bradley Kent, Sr., Chief Sales & Services Officer, VisitDallas

Webinar Description

This 45-minute webinar is a great lunch and learn opportunity for team members who interface with trade show executive customers and provide advice, insights to help support organizer key business decisions. This session will provide an update on the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index as well as a quick snapshot on how to use the free CEIR Event Performance Analyzer to generate charts that compare a trade show’s performance to the latest CEIR Index data.

More importantly for suppliers, learn real world examples on how to use Index data to help customers understand key trends in the industry, and their event’s position in the marketplace compared to their peers to support their important, strategic business discussions and decisions. Helping them succeed strengthens the bond with you and your company. Come learn how to use this data to ramp up your consultative sales game!

View the webinar recording here.

Download the webinar tip sheet here.

Insights, Innovation and Inspiration to Grow Event Attendance How to Grow Attendance Series

This webinar presented key findings from a CEIR study on attendance marketing and discovered new ways to translate insights into action to grow event attendance.

Highlights included most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing, and what’s on the horizon. Translate strategy and insights into an attendee marketing campaign that delivers results.

Presenters

  • Nancy Drapeau, PRC, Vice President of Research, CEIR
  • Kimberly Hardcastle-Geddes, CEM, President, mdg

ALERT: The Recording and Tip Sheet for this webinar are NOT AVAILABLE. IAEE Members and CEIR Subscribers may download all reports in this series at NO CHARGE.