This three-part series provides a comprehensive overview of virtual event trends on a global level. Thank you to Swapcard for sponsoring this important research series.
This global study is ambitious in scope. It provides a snapshot of the extent of virtual event activity among organizers that typically run or manage B2B exhibitions or corporate events. It details what these organizers include in virtual events and provides benchmarks on participation rates and financial outcomes. It aims to assess what has worked, what has failed and what experimentations have a higher likelihood of enduring long-term.
This report provides extensive baseline data on what is typically included in a virtual event as well as performance outcomes: participation and financially.
Given the precipitous ‘pivot’ to virtual events, organizers were forced to launch events and ‘learn by doing.’ this report synthesizes and summarizes these key learnings.