where events are going

Category: CEIR

Cresting the Wave: Businesses Must Navigate a Course Towards Sustainability

September 11, 2023

By Jake Kuyer, Bethan Jewsbury and Luke Pate Oxford Economics examines the stumbling blocks companies are facing as they move toward greater sustainability and the strategies they are applying. Originally published by Oxford Economics As a business imperative, sustainability has moved from regulatory afterthought to strategic driver: according to a global survey of 1,800 companies […]

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

August 21, 2023

Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

August 21, 2023

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

August 7, 2023

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

CEIR Q1 2023 Index Results Show Strong Rebound of US Exhibitions Industry Continues

July 25, 2023

Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

July 10, 2023

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

Generative AI – The New, Shiny Bright Object: Play with This Tool, Do So Cautiously

June 19, 2023

CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.

As Gen Z enters the workforce, society must learn to harness its distinct skills

June 5, 2023

Oxford Economics reports on considerations organizations should take into account as they prepare for the largest incoming workforce in the near future.

Festivalization of B2B Events

May 22, 2023

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Future of Attendee Acquisition Marketing is Here

May 8, 2023

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Series Topics

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