where events are going

Category: CEIR

CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.
CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.
Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.
The final installment of CEIR’s interview with Dr. Peter Fader focuses on the potential for a customer centric model in B2B exhibitions and creating the right corporate culture for its success.
In part two of CEIR’s interview with Dr. Peter Fader, he explains how B2B exhibition organizers can apply the customer centricity model that has succeeded in consumer retail to amplify the return on investment of their events.
2023 CEIR Predict Keynote Speaker Dr. Peter Fader expands upon the insights he shared on customer centricity and what it means for B2B exhibitions.
Gain a deeper understanding of the mindset of digital natives and use these strategies to attract and engage them at your exhibitions.
2023 CEIR Chairperson Marie Browne reflects on key takeaways from this year’s Predict Conference in which leading business experts delved into the most innovative marketing trends emphasizing consumer centric models and explored the latest macro-economic insights.
Inclusivity is not only good for attendees, but good for exhibitions. In addition to expanding the show’s attendee base, it also positively affects the bottom line. Read on to learn how to incorporate inclusivity into your exhibitions!
CEIR Vice President of Research Nancy Drapeau, IPC reflects on the importance of having an up-to-date health and safety risk management plan and highlights key points from the recent CEIR webinar with Epistemix CEO John Cordier addressing the future of event health and safety.