Event trends

Tactics that Maximize Attendee and Exhibitor Engagement on the Exhibition Floor

September 9, 2024

CEIR’s latest report reveals the effectiveness of integrating event digital tactics and show services to maximize exhibitor engagement with attendees. It also uncovers an array of marketing tactics undertaken by exhibitors independently that maximizes outcomes in creating meaningful connections between exhibitors and attendees on the show floor.

Maximizing Attendee Engagement: Effective In-Booth Tactics for B2B Exhibitions

August 26, 2024

Discover key strategies for creating engaging and memorable exhibition experiences in CEIR’s newest report series examining how to transform your exhibition presence and leave a lasting impression on attendees.

The B2B Exhibition Industry Recovery Forges On, Proving Its Resiliency Again

April 29, 2024

CEIR VP of Research Nancy Drapeau examines the latest industry forecast published in the 2024 CEIR Index Report and discussed in CEIR’s recent webinar with Tourism Economics President Adam Sacks.

Engaging the Digital Native: Strategies for Attracting Younger Audiences to Exhibitions

November 6, 2023

Gain a deeper understanding of the mindset of digital natives and use these strategies to attract and engage them at your exhibitions.

CEIR Chairperson Marie Browne Highlights Key Learnings from CEIR Predict 2023

October 23, 2023

2023 CEIR Chairperson Marie Browne reflects on key takeaways from this year’s Predict Conference in which leading business experts delved into the most innovative marketing trends emphasizing consumer centric models and explored the latest macro-economic insights.

Maintaining a Best Practices Health and Safety Risk Management Plan is a Must in Today’s Global Economy

September 25, 2023

CEIR Vice President of Research Nancy Drapeau, IPC reflects on the importance of having an up-to-date health and safety risk management plan and highlights key points from the recent CEIR webinar with Epistemix CEO John Cordier addressing the future of event health and safety.

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

August 21, 2023

Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

August 7, 2023

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

CEIR Q1 2023 Index Results Show Strong Rebound of US Exhibitions Industry Continues

July 25, 2023

Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.

Festivalization of B2B Events

May 22, 2023

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

Category: Event trends