where events are going

Category: Event marketing

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.
B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.
CEIR Research Council Member Arjun Chakravarti shares how he and Cogknition Analytics use CEIR research to maximize his goals and objectives.
CEIR Research Council Member Toby Purdy shares how he and The Expo Group use CEIR research to maximize his goals and objectives.
CEIR Research Council Member Dennis Smith shares how he uses CEIR research to maximize his goals and objectives.
CEIR Research Council Member Jennifer Hoff shares how she and Taffy Event Strategies use CEIR research to maximize their goals and objectives.
CEIR Research Council Member Brett C. Mitchell, CVE shares how he and the Overland Park Convention Center use CEIR research to maximize their goals and objectives.