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By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage while on-premise at an exhibition are evaluated. It identifies the most popular activities and takes another important step, asking exhibitors to identify how effective each activity is in helping them achieve their […]
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They do just about anything they can to keep from making eye contact with attendees passing by – by checking their phone, talking with co-workers or even reading […]
By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: Exhibition Organizers) makes an excellent case for channel organizers to maximize their reach. One channel few organizers use is to work within their venue or convention center to find and market to […]
by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
[wpvideo SEadAZgu] To view the Face to Face report please click here.
by Jennifer Rivera Content Manager CEIR New methods of communication to potential attendees offer a variety of options when trying to attract them. But which options are best to use, when considering the demographics and segmentation variables that influence potential attendee communication preferences? The Attracting Attendees report can help! It provides insight into attendees’ preferences […]
By Nancy Drapeau, PRC Research Director, CEIR CEIR currently has a survey in the field, the Generational Workforce Shift Study. If you are an organizer and received an email invitation, please participate! Share what your organization is doing in this area. This anecdote helps highlight why it is important to participate in this study! I […]
by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking ahead. We juggle a myriad of details making sure the show goes on without a misstep, or at least making it look that way for our attendees and exhibitors. […]
by BOB PRIEST-HECK, Chief Operating Officer, Freeman Chairman, CEIR Predict Program Committee Often, the most significant events are most appreciated in retrospect. After all the planning, the anticipation and the intensity of producing the actual program – comes that sweet moment of reflection when you realize, something truly wonderful happened! And so it was at […]
by Greg Ortale President and CEO Greater Houston Convention and Visitors Bureau In the afterglow of the CEIR Predict Conference which took place in New York City a couple of weeks ago, one notable event occurred that merits highlighted commentary. The current chairman of SISO (Society of Independent Show Organizers), David Audrain, CEM announced a […]
