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This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR I attended a session at this week’s CMP Conclave in beautiful Spokane, Washington. The Conclave is a unique event open only to those with their Certified Meeting Professional designation. The closing session, Crucial Conversations: Meetings of the Future, was facilitated by Dave Radcliffe, President of […]
This post written by Nancy Drapeau, PRC, Research Director For many exhibitions, the summer months are a time to retool and reflect on lessons learned from the last edition, and a moment to strategize for the next event cycle. Kimberly Hardcastle-Geddes, CEM,President of the Marketing Design Group and I will present a one-hour session which will examine the major trends in what […]
This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to meet with so many customers and potential buyers. You’re back from the exhibition with a batch of sales leads. Now the real work begins. Most business gained from […]
This post written by Chris Brown, Executive Vice President, Conventions and Business Operations National Association of Broadcasters I wish I knew . . . for sure anyway. Without a doubt there are some helpful clues in the 2012 CEIR Index Report. I read the report’s overall analysis and section on the Communications and IT Sector with […]
This post written by Nancy Drapeau, PRC Research Director Attending the ECEF Forum held in DC this week was a treat. Sam Lippman does a wonderful job convening industry leaders in one room, delivering an intensive day of lectures aimed at helping organizers strategize to assure success moving forward. The lecturers were thought-provoking and […]
This post written by Nancy Drapeau, PRC Research Director Last week Charlotte Woolard of B2B MEDIA asked questions about the recently-released report, Generational Differences in Face-to-Face Interaction Preferences and Activities. The format of the interview entailed a question and answer approach, aimed at understanding the impact of results from the perspective of event organizers. To read this article, […]
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR Given the devastating tornado yesterday in Oklahoma and the tornadoes last week in Texas, it is a good reminder for exhibition and event organizers on the importance of protecting their exhibitions against lost revenues in unforeseen and even tragic incidences. It is fairly […]
This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for this amazing industry, I think, what is it about exhibitions that make it a face-to-face marketing vehicle of choice for so many organizations? Having almost double-majored […]
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a familiar market segmentation framework emerges. It begins with participation by exhibitors and attendees before cascading into industries, roles and, perhaps, geography. Plans move forward smoothly until the question emerges: what about […]
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, what they value most about these events and how to market to them effectively. These studies affirm that a major driver for attending is an interest in keeping […]
