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By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool. This is the good news. Because it is proving to be so helpful in the marketplace and workplace, a whole bunch of people have read a book, slapped a shingle on […]
By Bob Priest-Heck, Chief Sales Officer, FREEMAN As the producers of exhibitions and live events, we know the most precious commodity participants invest is not the cost of registration, travel and accommodations – it’s their TIME. That’s especially true of our own “industry events.” There are those that sadly have become “must attends” out of […]
By Barry Siskind, President and Founder of International Training and Management Company (ITMC) Training exhibit staff was never an easy thing to do. The best staff at a trade show were the ones who understood the differences between their work in the “field” and what was required to succeed in the unique environment of a trade […]
This post written by Nancy Drapeau, PRC Research Director CEIR strives to provide data that is of value to the industry. A measure of our success is its usage in the marketplace. We have a number of organizations that effectively use this data, for their own exhibit programs, exhibitions or for their clients, to help […]
This post is written by Cathy Breden, CAE, CMP, Executive Director, Center for Exhibition Industry Research I had the pleasure of attending and presenting at the Healthcare Convention & Exhibitors (HCEA) annual meeting in Austin this week. In addition to presenting a short session on the show floor, “Align Your Exhibit Face-to-Face Interactions with What […]
This post written by Nancy Drapeau, PRC Research Director This message is directed to exhibitors of all types and sizes, from for-profit, corporate event marketers to not-for-profit organizations and government exhibitors. If you’re heading to EXHIBITOR FastTrak in Boston this summer, I invite you to attend a session I’ll be facilitating Thursday morning on 18 […]
Doug Ducate, CEM, CMP President and CEO of the Center for Exhibition Industry Research speaks on the First Quarter Index, and tells us about what the results mean for the remainder of 2013. Please click on the audio link below to listen to Doug Ducate’s CEIR Index Quarterly Update. http://blog.ceir.org/wp-content/uploads/2013/06/doug-ducate-6-20-13.mp3
This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR The Center for Exhibition Industry Research (CEIR) conducted two major studies on the implications of generational shifts in demographics to the exhibition industry. The core values of the GenX and GenY demographics have been well documented. Research being conducted by organizations on the GenZ […]
This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR I attended a session at this week’s CMP Conclave in beautiful Spokane, Washington. The Conclave is a unique event open only to those with their Certified Meeting Professional designation. The closing session, Crucial Conversations: Meetings of the Future, was facilitated by Dave Radcliffe, President of […]
This post written by Nancy Drapeau, PRC, Research Director For many exhibitions, the summer months are a time to retool and reflect on lessons learned from the last edition, and a moment to strategize for the next event cycle. Kimberly Hardcastle-Geddes, CEM,President of the Marketing Design Group and I will present a one-hour session which will examine the major trends in what […]
