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This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to meet with so many customers and potential buyers. You’re back from the exhibition with a batch of sales leads. Now the real work begins. Most business gained from […]
This post written by Chris Brown, Executive Vice President, Conventions and Business Operations National Association of Broadcasters I wish I knew . . . for sure anyway. Without a doubt there are some helpful clues in the 2012 CEIR Index Report. I read the report’s overall analysis and section on the Communications and IT Sector with […]
This post written by Nancy Drapeau, PRC Research Director Attending the ECEF Forum held in DC this week was a treat. Sam Lippman does a wonderful job convening industry leaders in one room, delivering an intensive day of lectures aimed at helping organizers strategize to assure success moving forward. The lecturers were thought-provoking and […]
This post written by Nancy Drapeau, PRC Research Director Last week Charlotte Woolard of B2B MEDIA asked questions about the recently-released report, Generational Differences in Face-to-Face Interaction Preferences and Activities. The format of the interview entailed a question and answer approach, aimed at understanding the impact of results from the perspective of event organizers. To read this article, […]
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR Given the devastating tornado yesterday in Oklahoma and the tornadoes last week in Texas, it is a good reminder for exhibition and event organizers on the importance of protecting their exhibitions against lost revenues in unforeseen and even tragic incidences. It is fairly […]
This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for this amazing industry, I think, what is it about exhibitions that make it a face-to-face marketing vehicle of choice for so many organizations? Having almost double-majored […]
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a familiar market segmentation framework emerges. It begins with participation by exhibitors and attendees before cascading into industries, roles and, perhaps, geography. Plans move forward smoothly until the question emerges: what about […]
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, what they value most about these events and how to market to them effectively. These studies affirm that a major driver for attending is an interest in keeping […]
This post written by Doug Ducate, CEM, CMP President and CEO CEIR As major exhibitions grow and prosper and generate more and more revenue, it is only natural for organizers to find new ways to spend money. Often these include improving the temporary environment of the convention center and the quality of life of the […]
This post written by Doug Ducate, CEM, CMP President and CEO CEIR The CEIR Index Report with data from 2012 is now available. After enjoying a strong first half with a 2.5% year-over-year increase that was on target to hit the 2.7% projection for the year, the second half of the year tanked, and […]
