CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.
Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.
In part two of CEIR’s interview with Dr. Peter Fader, he explains how B2B exhibition organizers can apply the customer centricity model that has succeeded in consumer retail to amplify the return on investment of their events.
2023 CEIR Chairperson Marie Browne reflects on key takeaways from this year’s Predict Conference in which leading business experts delved into the most innovative marketing trends emphasizing consumer centric models and explored the latest macro-economic insights.
Inclusivity is not only good for attendees, but good for exhibitions. In addition to expanding the show’s attendee base, it also positively affects the bottom line. Read on to learn how to incorporate inclusivity into your exhibitions!