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by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations that range across the whole landscape confronting today’s event organizers—from macro-economic and demographic trends, to technology, science, R&D, and geopolitics. Participants enjoy the chance to step back from momentary […]
by David Nour I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my batteries and seek out new ideas. But here’s one thing that sets me apart from many others: I always have […]
by Carl Landau Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great! It’s a Kudos Fest. But, let’s admit, it, not every single attendee is always completely happy. Sure, you strive for that, but it’s realistic to assume you will not please every single person every time. […]
by Andy Crestodina Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website. This number is so important that it was the topic of the first article I ever […]
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book or Pokemon Go, it is easy to check out mentally. Yet this is the most important time of the year! Why? First, you have […]
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, […]
by Jessica Finnerty In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal to our specific interests. This is especially true in the trade show universe. With technology providing more and more options that negate the necessity for face-to-face interaction, […]
by Toni Corvi Piela Should an event owner “always be ready for a sale?” If so, what does that entail? When the Reed Exhibitions’ corporate development team engages with event organizers about a potential acquisition, it’s always interesting to see how wide eyed some get (and understandably so) when the due diligence process is explained. […]
by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions incorporating education and entertainment as part of the proceedings, exhibition organizers must also consider meeting venues as auxiliary spaces in which to hold supporting events. Convention centers, of course, offer plenty of meeting rooms, as do adjacent hotels. But these don’t always […]
by Denzil Rankine Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future. Essentially, it’s a survival checklist that I believe all organizers should follow. Why? […]
