where events are going

Tag: Nancy Drapeau

By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the demands placed on their time keep piling up like a mountain under threat of an avalanche, business-to-business, brand marketers struggle to get the precious, in-person face time with their prospects and existing […]

By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ Conference held in late February where he and other colleagues co-presented with CEIR’s Research Director Nancy Drapeau, PRC, to discuss trends relating exhibition attendee preferences.   Nancy Drapeau’s presentation on the […]

By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in real-time which film was awarded Best Picture. I could have gone to bed but I wanted to be there to see the reaction of the winners, […]

By Nancy Drapeau, PRC, Research Director This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an informative, interactive and, yes, fun session on the hot topic of making sure exhibitions are delivering the content and using the marketing approaches that are most likely […]

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By Nancy Drapeau, PRC Research Director, CEIR CEIR currently has a survey in the field, the Generational Workforce Shift Study. If you are an organizer and received an email invitation, please participate!  Share what your organization is doing in this area. This anecdote helps highlight why it is important to participate in this study! I […]

By Nancy Drapeau, PRC Research Director, CEIR I was at the Bloomberg Markets 50 Summit in NYC this past Tuesday. It was excellent, providing macro views and insights into market behaviors and the economy in general. Attending this event made me realize how efficient and productive the CEIR Predict Program Committee was in delivering content […]

by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]

By Barry Siskind, President and Founder of International Training and Management Company (ITMC) Training exhibit staff was never an easy thing to do. The best staff at a trade show were the ones who understood the differences between their work in the “field” and what was required to succeed in the unique environment of a trade […]

This post written by Nancy Drapeau, PRC Research Director This message is directed to exhibitors of all types and sizes, from for-profit, corporate event marketers to not-for-profit organizations and government exhibitors. If you’re heading to EXHIBITOR FastTrak in Boston this summer, I invite you to attend a session I’ll be facilitating Thursday morning on 18 […]