exhibitions

What’s Your – and Your Exhibitors’ and Attendees’ – Emergency Response IQ?

June 23, 2019

Candy Adams, CTSM, CEM, CMP, CMM, a.k.a. “The Booth Mom®”, is a veteran exhibit-management consultant and project manager, exhibit staff trainer, exhibitor educator, and award-winning writer who guides exhibitors through the trade show marketing maze to increase their show ROI while decreasing show expenses. www.BoothMom.com / CandyAdams@BoothMom.com What’s your response to a medical emergency on […]

Maximizing Sponsorships

June 9, 2019

Sponsorships aren't just for the big exhibiting companies. Increase your brand awareness and booth traffic by maximizing sponsorships.

4 Emerging Cities for Meeting and Event Destinations

September 2, 2018

It’s human nature to seek out the new, the unexplored, the lesser-known places in our world. Creative renewal and inspiration often happen in these new places, which draw even more people to them. These four cities are examples of destinations growing in popularity with meeting and event planners. They all have walkable downtowns, charming hospitality and enough individual personality to inspire attendees.

Events and the Demands of a New Generation

August 26, 2018

While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors?

How to Unburden Exhibitors

August 19, 2018

Learn how you can unburden the load for exhibitors with these 4 golden rules from Remco Pot of RAI Amsterdam

6 Reasons You’re Not Successful at Trade Shows

August 5, 2018

The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies.

Offer Value, Not Gimmicks

June 17, 2018

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]

The War Between Brick and Mortar and eCommerce Retailers – Your Resource for Ideas on How to Enhance the Attendee Trade Show Experience

January 28, 2018

Enhance your attendees' experience at your show with these ideas from the retail industry and Amazon.

Better Events, Not Just Better Technology

November 26, 2017

By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next several years. Because Lippman Connects produces events for convention and exhibition professionals, we have the responsibility to observe and chart the burgeoning interest in event technologies. That […]

Befriend Data to Give Your Customers What They Truly Want

April 4, 2016

Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an environment where executives are asked to squeeze their marketing budgets for all they’re worth, it’s vital to create engagement with your customers and prospects on their paths […]

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