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This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a familiar market segmentation framework emerges. It begins with participation by exhibitors and attendees before cascading into industries, roles and, perhaps, geography. Plans move forward smoothly until the question emerges: what about […]
This post written by Doug Ducate, CEM, CMP President and CEO CEIR The CEIR Index Report with data from 2012 is now available. After enjoying a strong first half with a 2.5% year-over-year increase that was on target to hit the 2.7% projection for the year, the second half of the year tanked, and […]
