By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing channels compared. Like many of the respondents, we rely quite heavily on email marketing. Over the past several years, we’ve worked hard to target our direct […]
By Mary Tucker CEIR Blog Manager firstname.lastname@example.org Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM continue their talk with CEIR about the advocacy initiative taking place 16-17 June 2014 in Washington, D.C. Visit www.exhibitionsday.org for more information.
By Mary Tucker CEIR Blog Manager email@example.com Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM talk with CEIR about the initiative taking place 16-17 June 2014 in Washington, D.C. Visit www.exhibitionsday.org for more information.
Mary Tucker CEIR Blog Manager firstname.lastname@example.org Whether the U.S. government officials in generating commerce “get it” or not, exhibitions and events play a big role in the grand scheme of the U.S. economy. Small start-ups to large corporations who are launching new products participate in trade shows because they make good business sense.Countless reports from […]
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, from small, regional events to the largest in the world. The channel is a mirror image of the diversity of the U.S. economy. Exhibitions exist for farmers, medical […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the exhibit designs that frustrated me, as they seemed especially eye-catching this year. Exhibitors’ messaging was adequate; I could tell at a glance why most of […]
By Chris Brown, EVP Conventions & Business Operations National Association of Broadcasters Research is always full of the good, the bad, the ugly and the subject-to-interpretation. No doubt there is nothing that beats good data for making a case, but there always tends to be a few ways to look at things; and the […]
By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet to come in the next few months. This year’s research schedule is aggressive as we aim to conduct research in a broad range […]
By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the demands placed on their time keep piling up like a mountain under threat of an avalanche, business-to-business, brand marketers struggle to get the precious, in-person face time with their prospects and existing […]