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By Nancy Drapeau, PRC, VP of Research, CEIR While the global pandemic persists, many in the industry wonder what to do to assure B2B exhibitions will resurge once the crisis is over. Last week’s blog discussed historical CEIR Index data which suggests that the industry will recover. Its resilience is explained by the value these […]
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]
[wpvideo ThG8os3U] How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine where the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, Stephanie […]
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face marketing to bring buyers and sellers together to conduct business and build relationships. As a young professional and a new user of CEIR research, Kim Palastro, Marketing Coordinator of Pittcon […]
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury at jchoudhury@iaee.com. Growing a show’s attendance isn’t just on the show organizer. It’s a team effort that involves internal and external organizations. In this case study, D. Bradley Kent, […]
By Nancy Drapeau, PRC, Research Director, CEIR CEIR Predict was a phenomenal event this year. Presenters challenged attendees to push the boundaries of how they think about their events, what goals they should strive to achieve, and what this means about how the trade show model needs to evolve. Commentary spanned from real world examples […]
Reprinted with permission from CAEM October Communique Article Written by Jeff Tanner, Ph.D., Dean of the Strome College of Business, Old Dominion University Nancy Drapeau, PRC, Research Director at the Center for Exhibition Industry Research (CEIR) Take a deep breath. Relax. Ignore all the hype. You don’t have to have BIG data to make data-driven […]
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, from small, regional events to the largest in the world. The channel is a mirror image of the diversity of the U.S. economy. Exhibitions exist for farmers, medical […]
