where events are going
Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.
Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.
CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.
Oxford Economics reports on considerations organizations should take into account as they prepare for the largest incoming workforce in the near future.
B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.
What are the expectations of convention venues post pandemic? What trends are being seen and will those trends overcome the uncertain economy that continues? CEIR Research Council Member Brett C. Mitchell with the Overland Park Convention Center shares his view from the venue side of the industry.
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.
Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.
CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.