What are the expectations of convention venues post pandemic? What trends are being seen and will those trends overcome the uncertain economy that continues? CEIR Research Council Member Brett C. Mitchell with the Overland Park Convention Center shares his view from the venue side of the industry.
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.
Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.
