Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. Melissa Goodman, American Urological Association (AUA) Programs Manager, and her team member, Erin Nichols, wanted a better way to track learner retention at their […]
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury at jchoudhury@iaee.com. Growing a show’s attendance isn’t just on the show organizer. It’s a team effort that involves internal and external organizations. In this case study, D. Bradley Kent, […]
Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology. You can read more from […]
Ann Thornley-Brown is the President of Executive Oasis International (www.executiveoasis.com), a professional team building facilitator, keynote speaker and meeting facilitator. She has served corporate clients from 18 countries including Holt Renfrew, Mars Canada, ExxonMobil Canada, Bell Mobility, Royal Bank of Canada, Scalar Decisions, Mister Safety Shoes, EPICPCS, Xerox, OCBC Bank (Malaysia), Telus Mobility, CIBC, Rogers […]
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her at michelle@brunogroup.com or @michellebruno on Twitter. For all of its myriad benefits, digital marketing for attendee acquisition can also be extremely challenging. Measurability and choice go hand in hand with complexity and fragmentation. Nevertheless, meeting […]
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. […]
Elizabeth Johnson is founder and principal of glee Content Marketing where she helps clients with strategy, copywriting and social media. She can be reached at gleecontent@gmail.com As social media has grown, so has the power of influencers and the buzz around the benefits of influencer marketing. This tactic offers a lot of potential for event […]
Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology. You can read more from […]
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a real-time, online chat with a company contact is easy too. Despite all this, why is it that professionals that attend B2B exhibitions or trade shows […]
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these things help make your job easier. There is nothing wrong with simplifying things in order to be more efficient…so long as it’s equally effective. When […]
