Welcome to the Center for Exhibition Industry Research

For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Our goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. We then incorporate those findings within a targeted, ongoing promotional campaign.

If you are associated, in any way, with the exhibition industry, CEIR can help!

CEIR Predict

  

 

 

 

 

 

CNTV Covers Inaugural CEIR Predict Conference
 
CEIR's inaugural Predict Conference was a success, and CNTV was there to capture the event.  Click the icon to watch video headlines as experts talk about the economic outlook for the exhibitions industry in 2012 and beyond.

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CEIR Blog

Exhibitions from the Viewpoint of Young Professionals

Summary

A CEIR report released last year has many important facts regarding the young professionals in our companies and their attitudes regarding trade shows.   The report is titled: The Power of Exhibitions for the 21st Century Phase II: Identify, Discover and Embrace Change from the Point of View of Young Professionals. The following is from the [...]

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Exhibition Innovation Discussion with Doug Ducate

Summary

Earlier this month, Forbes had an article written by Consumer Electronics Association President and CEO Gary Shapiro titled: Want Innovation? Go to a Tradeshow.  In today’s blog post, we have a video of CEIR President and CEO Doug Ducate discussing the necessary innovations for show organizations. How are you bringing innovation to your show? Please [...]

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The Value of Exhibitions in Meeting Sales Objectives

Summary

The lifeblood of any company is sales.  To have a sales pipeline which is robust is a  key marketing objective.  Exhibitions can aid the process of identifying prospects and help move them along into the sales funnel.  In the recently released CEIR report, The Changing Environment of Exhibitions one of the Fact Sheets states: Business-to-business [...]

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The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget

Summary

CEIR will be releasing a new study in early February, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget.  Along with the release of this important study, Nancy Drapeau, PRC, CEIR’s Research Director will be presenting the findings on a webinar Thursday, 2 February 2012.  By attending, you will have a front [...]

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Marketer Intentions Regarding Exhibition Plans

Summary

Results from the Changing Environment of Exhibitions Study reveal that marketers are committed to using business-to-business exhibitions today and in the near term future.  This can be considered good news for our industry. Below is a chart from that report: The survey sample shows that 85 percent of executives say the number of exhibitions will [...]

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Latest News

CEIR Releases New Study

CEIR Research on Exhibition Trends Released - New Fact Sheets Now Available

CEIR Census

CEIR has published the 2010 Census for industry professionals to strategically plan events and set realistic goals for the future.

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