Exhibit and Sponsorship Sales Approaches Driving Revenue Growth
Insights from this series will keep you informed on how exhibit and sponsorship sales approaches are evolving at B2B exhibitions in this fast-paced changing environment, and which are working best today.
Benchmarks will provide a snapshot on considerations for planning, profile of exhibit and sponsorship sales teams today and outlook moving forward, average booth space rates, and more!
This series is available as a complimentary download for CEIR subscribers and IAEE members.
Report One: Planning, Offerings, Outlook Moving Forward
This report details activities for events held and planned from 2020 through 2024. It pinpoints which offerings are rated most effective in generating revenue and outcomes in costs and gross revenues for recent events held from 2020 through 2023. Results indicate the ongoing rebound of the industry. Readers will gain insights on where to focus during these transitional times, to recoup revenues and drive growth moving forward.
Pricing
- CEIR Subscribers / IAEE Members – Complimentary Download
- Non-members – $99 USD
Report Two: Sales Approaches and Outcomes, Outlook Moving Forward
This report details activities for events held and planned from 2020 through 2024. It provides benchmarks on the effectiveness of approaches in generating revenue for recent events held from 2020 through 2023.
Pricing
- CEIR Subscribers / IAEE Members – Complimentary Download
- Non-members – $99 USD
Report Three: Performance Metrics for Exhibit and Sponsorship Sales and Outcomes
This report details performance metrics used for events held and planned from 2020 through 2024 and the outcomes of these metrics for recent events held from 2020 through 2023.
Pricing
- CEIR Subscribers / IAEE Members – Complimentary Download
- Non-members – $49 USD
Report Four: Future Enhancement Plans for Exhibit and Sponsorship Sales
This final report in the series looks forward to the future and identifies gaps in current offerings that, if enhanced, will likely boost exhibit and sponsorship sales.
Pricing
- CEIR Subscribers / IAEE Members – Complimentary Download
- Non-members – $49 USD
