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The Most Current Insights on Young Attendee Needs and Preferences Now Available

Aug 14, 2014

DALLAS, 14 August 2014 – The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend.  (more)

Savvy and Influential Speaker Line-Up Announced for Predict

Jul 29, 2014

DALLAS, 29 July 2014 – Unlike any other event for C-Level executives, the fourth annual Predict industry outlook conference focuses on the performance of the exhibitions and events industry and a look at what is forecasted for the next several years. Scheduled for 11 September 2014 at the Intercontinental Hotel Chicago, this year CEIR Predict takes on a new energizing format, with Ron Insana, host of a nationally-syndicated daily radio show and senior analyst and commentator for CNBC, hosting and facilitating conversations throughout the day. The program is designed for executive-level influencers in the industry featuring a highly-intensive and interactive program.  (more)

CEIR Reports on Exhibition Organizer Efforts to Attract and Retain Young Professionals

Jul 24, 2014

DALLAS, 24 July 2014 – Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. CEIR’s latest offering, Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees, offers business-to-business exhibition management insights on how to effectively market to and retain young professionals who attend business-to-business exhibitions.  (more)

Marina Gorbis to Deliver Keynote Address at CEIR Predict 2014

Jun 23, 2014

DALLAS, 23 June 2014 - The Center for Exhibition Industry Research (CEIR) announces Marina Gorbis, international speaker, consultant and author, will deliver the keynote address at its fourth annual industry outlook conference, Predict, to be held on 11 September 2014 at the Intercontinental Hotel Chicago.  (more)

First Annual CEIR Golf Classic at IMEX America Announced

Jun 9, 2014

DALLAS, 9 June 2014 – Today, the Center for Exhibition Industry Research (CEIR) announces it will hold its first annual CEIR Golf Classic during IMEX America on 13 October in Las Vegas at the Rio Secco Golf Club in Henderson, Nev. This buyer-seller event serves the overall travel, tourism, meetings, conventions and hospitality industries which benefit from the analysis of the performance of the exhibitions industry research that CEIR provides throughout the year.  (more)

CEIR Releases Report on Factors that Affect Attendee Loss

Jun 3, 2014

DALLAS, 3 June 2014 – Today, CEIR releases a new report that provides exhibition management insights into the top-ranked factors that places business-to-business exhibitions at risk for lower attendee retention rates and unattractiveness to prospects. When exhibition organizers must determine where to place their resources to assure success, this report identifies what pitfalls to avoid.  (more)

15 Quarters of Consecutive Growth Reported by CEIR Index

May 29, 2014

DALLAS, 29 May 2014 – “Surprisingly strong” is how the economists for the Center for Exhibition Industry Research (CEIR) described the first quarter of 2014. The first quarter results of the CEIR Index was in line with projections and reveals that the Total Index increased by 2.6 percent compared to the same period in 2013 and slightly outperformed GDP by 0.6 percentage point.  (more)

2014 CEIR Predict Conference Features New Format

May 22, 2014

DALLAS, 21 May 2014 – Today, the Center for Exhibition Industry Research (CEIR) announces its fourth annual industry outlook conference, Predict, to be held on 11 September 2014 at the Intercontinental Hotel Chicago. This executive-level, one-day event is a highly-intensive and interactive program where speakers will engage attendees by providing a forecast for the CEIR Index’s 14 industry sectors for the remainder of this year and through 2016.  (more)

CEIR Announces Fundraising Initiative to Ensure Future of CEIR Index

May 13, 2014

DALLAS, 13 May 2014 – Today, the Center for Exhibition Industry Research (CEIR) announced the launch of a new support campaign to ensure the annual CEIR Index continues to be the essential source and predictive tool for the exhibitions and events industry data. The funds raised will directly support the unbiased, uninfluenced and trusted publication that the Index has become. This critical initiative will allow the Index to grow into a more robust and predictive tool which thousands of industry professionals use to organize and plan their exhibitions and events.  (more)

New CEIR Report on Attendee Promotion Campaign Spending

May 7, 2014

DALLAS, 7 May 2014 – The Center for Exhibition Industry Research (CEIR) unveils a new benchmark report for business-to-business exhibition organizers. The study focuses on spending and the marketing-mix allocation for attendee promotions and marketing tactics found to be most effective in driving attendance at exhibitions: Cost to Attract Attendees.  (more)