Continued Growth Forecast through 2026
Today, the Center for Exhibition Industry Research (CEIR) released the highly anticipated 2024 CEIR Index Report, which analyzes the 2023 business-to-business (B2B) exhibition industry performance and provides an economic and exhibition industry forecast through 2026. It was produced in partnership with Tourism Economics, an Oxford Economics Company.
“Despite the expectation of moderating economic growth, the exhibition industry is poised to gain from the intrinsic business value of face-to-face participation,” said Adam Sacks, President of Tourism Economics, an Oxford Economics Company. “The Index showed renewed momentum in exhibition activity at the end of 2023 and our models indicate continued growth through the forecast horizon with full recovery in 2026.”
“The Index is grounded in consistency with government-reported data based on a variety of data sources,” added CEIR CEO Cathy Breden, CMP-F, CAE, CEM. “Tourism Economics has augmented the analysis with the incorporation of additional data sources that more fully capture the visitor economy serviced by our industry, and you will see that the report is communicated in an easily digestible and visually appealing format.”
The CEIR Index Report provides data on the U.S. B2B exhibition industry across 14 key sectors. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: net square feet (NSF) of exhibit space sold; professional attendance; number of exhibiting companies; and gross revenue.
The 14 industry sectors are:
- Business Services (BZ)
- Consumer Goods and Services (CG)
- Discretionary Consumer Goods and Services (CS)
- Education (ED)
- Food (FD)
- Financial, Legal and Real Estate (FN)
- Government (GV)
- Building, Construction, Home and Repair (HM)
- Industrial/Heavy Machinery and Finished Business Inputs (ID)
- Communications and Information Technology (IT)
- Medical and Health Care (MD)
- Raw Materials and Science (RM)
- Sporting Goods, Travel and Entertainment (ST)
- Transportation (TX)
CEIR gratefully acknowledges its philanthropic donors for their contributions to the work of the CEIR Foundation. Click here for the complete list. To learn how your organization can become a supporter of CEIR to receive a copy of the CEIR Index Report, contact Cathy Breden at cbreden@ceir.org.
CEIR also sincerely appreciates the support for the CEIR Index Report it receives from this year’s Predict: Annual Exhibition Industry Outlook Conference partners. Click here for the complete list. For information on attending or being a sponsor of the conference, contact Karen Gonzales at kgonzales@ceir.org.
Click here to purchase the complete 2024 CEIR Index Report or individual sector reports.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
About Oxford Economics
Oxford Economics is one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on 200 countries, 100 industrial sectors and over 3,000 cities. Best-of-class global economic and industry models and analytical tools allow for an unparalleled ability to forecast external market trends and assess their economic, social, and business impact. Headquartered in Oxford, England, with regional centers in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Chicago, Dubai, Miami, Milan, Paris, Philadelphia, San Francisco, and Washington, D.C. Oxford Economics employs over 600 full-time staff, including 400 professional economists, industry experts and business editors – one of the largest teams of macroeconomists and thought leadership specialists. Learn more at www.tourismeconomics.com.
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Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager | CEIR
+1 (972) 687-9226
mtucker@ceir.org
Geena Bevenour
Marketing Manager | Tourism Economics, An Oxford Economics Company
+1 (610) 995-9401
gbevenour@oxfordeconomics.com
