By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows. We’ve published our own version of that idea here, and we […]
By Mike Doane When an attendee first opens your app, what do they see? What options are they given? Many will receive an experience identical to Twitter or Facebook. A large wall of user-generated posts from around the conference center. The popular wisdom is that this is what attendees want. Peter Wyatt, CTO at CadmiumCD, […]
By Tracy Stuckrath A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL You’ve just arrived at the hotel for your company’s sales meeting. It’s your first time attending since your accident, so you’re excited to be here. You see people you know and make plans to join them at the opening reception. […]
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine where the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, Ilissa Hamilton, Sales […]
By Danalynne Wheeler Menegus A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published by Corporateeventnews.com.] When disaster strikes, people need to know what is happening and how they should proceed. In late February, I attended a workshop at the MPINCC Annual Conference & Exhibition entitled “Crisis Communications: The Most Important […]
By Jeff Davidson “The Work-Life Balance Expert” I am a thought leader on work-life balance issues. I have written 59 mainstream books, am an authority on time management and a professional speaker, having made more than 800 presentations to such clients as Kaiser Permanente, IBM, Novo Nordisk, American Express, Lufthansa, Swissotel, Experient, Re/Max, USAA and […]
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate event marketing professionals. Amid the profusion of digital marketing channels, there’s still no experience as compelling as a prospective buyer and seller meeting face to face. Nearly three decades after the […]
John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase market share. John has served as chief learning officer for several multinational corporations and associations across different industries. Email: info@theperfectmeeting.com. A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS […]
Candy Adams, CTSM, CEM, CMP, CMM, a.k.a. “The Booth Mom®”, is a veteran exhibit-management consultant and project manager, exhibit staff trainer, exhibitor educator, and award-winning writer who guides exhibitors through the trade show marketing maze to increase their show ROI while decreasing show expenses. www.BoothMom.com / CandyAdams@BoothMom.com What’s your response to a medical emergency on […]
