By Allan Lynch A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL There is a digital dilemma in the meetings sector. It’s not about event apps or better presentation technology—it’s more basic. It’s the failure of supplier websites to provide useful—and accurate—information. Recently, Marriott and Radisson announced plans for new websites geared toward meetings, […]
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]
By Heather Hansen A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL I spend a fair amount of time working with entrepreneurs, and I could come up with a host of ways to describe them. These come to mind quickly: passionate, messy, talented, crazy, changers of the world. If you’re an entrepreneur, I’m guessing […]
By Johnalee Johnston A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL A wave of global socioeconomic and political uncertainty has international meetings growth balancing on a hinge. But one simple shift in the status quo could change everything. The beginning of last year saw many emerging markets either rise from the ashes of […]
[wpvideo ThG8os3U] How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine where the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, Stephanie […]
By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales professional or member of a large team, you know how important it is to do your homework. More specifically, you need a full view of your clients or customers, so you know what […]
By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is “dull.” True to form, there are several big changes on the horizon for the live events industry in 2020. But is there a single “biggest change”? Here’s what 14 top […]
By Ingrid Rip A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Discussions about culture during the event planning process are important because you may not share the same culture as the key stakeholders you work for or the attendees for whom you design and program the event. Professionalism of the people you are […]
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case study, D. Bradley Kent, Senior Vice President & Chief Sales Officer of VisitDallas shares his takeaways from the Head of Marketing Insights series, which quantifies the power of B2B […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times when you’re told who will be working the booth and you don’t […]
