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Producing an Event During the Pandemic: Expect the Unexpected

August 9, 2020

Scott Hutmacher of Nudge Mill shares how he produced an outdoor event during a pandemic and the lessons learned. The takeaways may just surprise you.

The U.S. Trade Show Industry ‘Positively’ Will Return Again

August 2, 2020

Rachel Wimberly has been reporting on the B2B exhibitions industry for over 15 years. She is positive the U.S. events industry will recover from COVID-19's effects.

Letter from CEIR Chairperson – Summer 2020

July 26, 2020

2020 CEIR Chairperson, Carrie Ferenac shares her thoughts on the state of the exhibitions industry in her quarterly letter to the CEIR community.

Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM

July 20, 2020

CEIR CEO Cathy Breden provides a summer update to the state of the B2B exhibitions industry and remains optimistic that the industry will recover.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

July 12, 2020

In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

July 5, 2020

Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series.

Marketing in a Pandemic-Focused World

June 28, 2020

By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think about what I will reminisce about with my daughter 10 years from now when she’s off to college (hopefully) about this current situation. […]

What’s Next for the B2B Exhibitions Industry?

June 22, 2020

By: Brian Casey, CEM, Executive Director, International Textile Alliance Recently, I was approached as past CEO of the Center for Exhibition Industry Research (CEIR) to write a blog on the future of the events industry following the article written by Doug Ducate, my predecessor at CEIR. Having followed Doug as CEO, who was the CEO […]

A New Spin on Audience Engagement

June 14, 2020

If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration.

B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?

June 7, 2020

By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. Shikhar Sarin, Marketing Professor, University of Waikato In the midst of the COVID-19 crisis, brand marketers have an opportunity to reflect on their exhibiting approaches, how they can be enhanced to […]