By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a real-time, online chat with a company contact is easy too. Despite all this, why is it that professionals that attend B2B exhibitions or trade shows […]
This post written by Nancy Drapeau, PRC Research Director CEIR strives to provide data that is of value to the industry. A measure of our success is its usage in the marketplace. We have a number of organizations that effectively use this data, for their own exhibit programs, exhibitions or for their clients, to help […]
