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Tag: generational research

By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool.  This is the good news.  Because it is proving to be so helpful in the marketplace and workplace, a whole bunch of people have read a book, slapped a shingle on […]

This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR The Center for Exhibition Industry Research (CEIR) conducted two major studies on the implications of generational shifts in demographics to the exhibition industry. The core values of the GenX and GenY demographics have been well documented. Research being conducted by organizations on the GenZ […]