where events are going

Tag: Future

2020 hasn't been kind to the exhibitions industry and there may be rejoicing for the year to end. Don Neal of 360 Live Media shares his thoughts what the future may hold for the exhibitions industry.
Attendees are, arguably, the most important part of the event ecosystem. Without attendees, we wouldn’t have exhibitors. Or revenue. Or jobs. Therefore, it’s imperative that we keep our fingers on the pulse of changing attendee sentiment so we know how to re-attract them to our events (and keep them coming back) as soon as it’s deemed safe to do so.
As the pace of change quickens with every year, leadership decisions become even more fundamental to survival. This article by Brian Scott of ClearTone Consulting takes a brief view of this challenge through the lens of information technology.
A silver lining to digital events that the industry has seen is capturing valuable data on attendee engagement. Brian Scott of ClearTone Consulting shares virtual platform data insights and what that means for your organization.
Don Neal of 360LiveMedia shares his thoughts on how the exhibitions and events industry can evolve and survive in this open letter.
Industry veteran, Doug Ducate, CEM, CMP shares what the new normal for the exhibitions industry will hold post COVID-19.

by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]

by David Audrain, CEM President & CEO Clarion Events North America, Inc    One of the hardest responsibilities we have in the exhibition business is predicting the future.  We constantly have to foresee where our shows will be often years ahead, and that requires economic and market-driven information. The CEIR Predict conference is a one-day, […]