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Events provide valuable face-to-face marketing and networking, but we all know the connections made at tradeshows don’t always turn into long-term opportunities. New contacts aren’t always contacted in a timely manner, sales fall through, and we forget about the event until next year. Those are missed opportunities for everyone involved. You need to make your […]
By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next several years. Because Lippman Connects produces events for convention and exhibition professionals, we have the responsibility to observe and chart the burgeoning interest in event technologies. That […]
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, […]
Summarized by CEIR Research Director, Nancy Drapeau, PRC During a record breaking Predict Conference in Washington, D.C. on September 14-15, 2016 the conference kicked off with a macro view of the global economy followed by a micro view of the exhibitions industry and a panel of two prominent association economists. Updates on Performance of the […]
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, and for good reason. It is often the primary revenue generator for an event. Though in order to maintain and grow an exhibitor base, maintaining and growing a quality attendee […]
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or so, it was the time of digital birth … and destruction. Digital left a trail of ruin and new digital outposts emerged in their place. Business media […]
