By Cathy Breden, CAE, CMP, Chief Operating Officer, International Association of Exhibitions and Events (IAEE) I was fortunate to have attended last week’s IAEE Women’s Leadership Forum. The forum’s purpose is to help women in identifying their brand, presenting their brand, and living their brand. Authors of Own the Room: Discover Your Signature Voice to […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the exhibit designs that frustrated me, as they seemed especially eye-catching this year. Exhibitors’ messaging was adequate; I could tell at a glance why most of […]
By Nancy Drapeau, PRC, Research Director This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an informative, interactive and, yes, fun session on the hot topic of making sure exhibitions are delivering the content and using the marketing approaches that are most likely […]
by Justin Hersh, Chief Executive Officer, Group Delphi “If you don’t know where you are going, any road will get you there.” This famous quote paraphrased from Lewis Carroll’s Alice in Wonderland is at the heart of knowing what you want out of your trade exhibition experience and ensuring that your exhibit has the correct […]
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]
By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage while on-premise at an exhibition are evaluated. It identifies the most popular activities and takes another important step, asking exhibitors to identify how effective each activity is in helping them achieve their […]
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They do just about anything they can to keep from making eye contact with attendees passing by – by checking their phone, talking with co-workers or even reading […]
By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: Exhibition Organizers) makes an excellent case for channel organizers to maximize their reach. One channel few organizers use is to work within their venue or convention center to find and market to […]
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing efforts to reach and resonate with organizations that use the exhibition channel extensively today and who plan to increase participation in the near-term future. The Profile of Frequent Exhibitors report […]