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CEIR Releases Fourth Fact Sheet in Attendee ROI Playbook Series

August 13, 2018

August 14, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the fourth fact sheet in the Attendee ROI Playbook series entitled, Attendance Today and 2019-2020 Outlook. “Findings from the Attendee ROI Playbook series is in line with 2018 CEIR Index results forecasting continued attendee growth through 2020,” said CEIR Senior […]

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CEIR Releases Third Fact Sheet in Attendee ROI Playbook Series

August 7, 2018

August 07, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the third fact sheet in the Attendee ROI Playbook series entitled Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending. “This fact sheet documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of […]

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CEIR Releases Second Fact Sheet in Attendee ROI Playbook Series

July 31, 2018

July 31, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the second fact sheet in the Attendee ROI Playbook series that explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs. Fact Sheet Two: B2B Exhibitions […]

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Attendee ROI Playbook Series Released

July 24, 2018

July 24, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the first fact sheet in the Attendee ROI Playbook series on how attendees evaluate the ROI/value of attending and which metrics drive value. “CEIR has conducted extensive research on what drives repeat attendance and motivations for attending exhibitions in general. […]

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CEIR How to Grow Attendance Report Four Released

July 13, 2018

July 16, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the fourth report in its newest series for attendee marketers, How to Grow Attendance. Report Four: Plans on Where to Improve Approach in Near-term Future uncovers attendee marketer commitment to improve existing approaches and evolve with fast-changing marketing norms. “Marketing professionals […]

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CEIR Releases Part Three in How to Grow Attendance Series

June 19, 2018

June 19, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth. “Report Two explains the importance of using […]

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CEIR Announces 2018 First Quarter Index Results

May 30, 2018

May 31, 2018 The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the first quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a decent year-over-year gain of 1.8% (see Figure 1), even though it underperformed the macroeconomy (see […]

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CEIR Releases Part Two in How to Grow Attendance Series

May 8, 2018

May 08, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series for attendee marketers, How to Grow Attendance. Report Two: Marketing Channel Mix and Other Tactics that Drive Growth identifies the most popular marketing channel mix and other tactics used in the attendee marketing […]

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2018 CEIR Index Report Now Available

April 12, 2018

April 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released the 2018 CEIR Index Report. The CEIR Index analyzes the 2017 exhibition industry and provides an economic and exhibition industry outlook for the next three years. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year […]

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CEIR Announces Keynote Speaker for Predict 2018

March 27, 2018

March 27, 2018 Predict: CEIR’s Annual Exhibition Industry Conference will be held 13-14 September 2018 at the MGM National Harbor in Oxon Hill, Md. This one of a kind executive-level, invitation-only conference looks to the future — three to five years out – bringing meaningful insights from experts outside the industry to align with trends […]

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