Latest Case Studies Address Independent Medical Show Producer and Global Perspectives
DALLAS, 25 August 2021 – Today, the Center for Exhibition Industry Research (CEIR) released two additional case studies from its Global Virtual Event Trends series, sponsored by Swapcard, that examines insights among organizations that traditionally run or manage in-person business-to-business (B2B) exhibitions that pivoted to producing virtual events due to constraints and regulations imposed by the COVID-19 pandemic.
The newest additions to the series, Case Study: Access Intelligence and Case Study: 1st Arabia Tradeshow & Conferences provide real world examples of how each organization adapted its events to the effects of the COVID-19 pandemic, the results of their strategies and valuable lessons learned throughout the process.
“1st Arabia’s case study offers an inside look at running virtual events in the Middle East and North African region (MENA),” explains CEIR Vice President of Research Nancy Drapeau, PRC. “Approaches share some commonalities and uniqueness compared to the case studies of virtual events in the United States and Canada. Access Intelligence’s case study discusses the approach and outcomes for one of their medical shows, OR Manager, which was virtual only in 2020.”
Previously released case studies detailing real world applications and findings include:
- Case Study: School Nutrition Association
- Case Study: Radiological Society of North America
- Case Study: Macgregor Communications
- Case Study: North American Veterinary Community (NAVC)
- Case Study: North Star Travel Group
- Case Study: Auto Care Association
Reports in the series include:
- Report One – Anatomy of Virtual Events and Financial Outcomes, which details extensive baseline data on elements that are typically included in a virtual event, as well as performance outcomes regarding participation and financially.
- Report Two – Lessons Learned To Date and Technologies Used synthesizes open-ended comments shared by executives on lessons learned and technology to run their virtual events.
Through the generous financial support from Swapcard, CEIR’s Global Virtual Event Trends series reports are available to the industry at no cost from CEIR’s website. The survey for the series fielded in October 2020. It was multilingual, giving respondents the choice of completing the survey in English, Spanish, Portuguese or Arabic.
“These case studies provide powerful insights into the differing strategies used by exhibition organizers,” noted CEIR CEO Cathy Breden, CMP, CAE, CEM. “CEIR appreciates the willingness of those who provided their stories on what has and has not worked with their digital event strategies.”
The sample was generated via the participation of multiple organizations globally, which invited qualified members and contacts to participate in this initiative. CEIR is thankful for their generous support that made this research and reports for the global B2B exhibitions industry possible. These organizations include:
- American Society of Association Executives (ASAE)
- Association of African Exhibition Organizers (AAXO)
- Canadian Association of Exposition Management (CAEM)
- Federación de Entidades Organizadoras de Congresos y Afines de América Latina (COCAL)
- Healthcare Convention & Exhibitors Association (HCEA)
- International Association of Exhibitions and Events (IAEE)
- IAEE MENA Chapter
- Philippine Association of Convention/Exhibition Organizers and Suppliers Inc. (PACEOS)
- Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS)
- Society of Independent Show Organizers (SISO)
- Trade Fair Times, India
- Informa Mexico
- União Brasileira dos Promotores Feiras (UBRAFE)
A total of 463 executives responded to the invitation to participate in the study, of which 346 were qualified to participate and completed the survey. The response rate is seven percent, and total percentage results provide statistically reliable results of plus or minus five percent or better, at the 95% interval.
Click here to download reports from CEIR’s Global Virtual Event Trends series at no cost and continue to follow CEIR for more real-world case studies to be published soon.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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