CEIR Predict 2021 Takes Deep Dive into State of the Industry and Beyond

Conference Offered Valuable Forecasts and Insights to Top Executives

DALLAS, 22 September 2021Predict, CEIR’s Annual Exhibition Industry Outlook Conference brought together more than 100 top executives in the business-to-business (B2B) exhibition industry on 13-14 September to MGM National Harbor in Oxon Hill, Md. for an in-depth examination of the impact COVID-19 has had on the industry to date in addition to exploring forecasting data that can be applied to strategic planning over the next three years.

This year’s Predict targeted the radically changed business environment surrounding B2B exhibitions as it relates to current economic, geo-political and social issues. Information-dense presentations, along with the much-anticipated preview of the 2021 CEIR Index Report: An Analysis of the 2020 Exhibition Industry and Future Outlook, provided attendees with timely and relevant data to help them lead their organizations using future-focused programming.

“The big question on everyone’s mind is how to successfully plan for the immediate future, especially during these uncertain times,” said CEIR CEO Cathy Breden, CMP, CAE, CEM. “CEIR has collected, examined and applied a robust amount of data exactly for that purpose. It is important to merge our findings with the more expansive U.S. economic data so that industry executives can have the absolute best information to work with. This all came together at Predict with powerful presentations that delivered the highly sought-after information industry leaders need and want right now.”

Predict 2021 included presentations and panel discussions from leaders within and outside of the exhibition industry, including:

  • Melissa Ashley | Advisor | Airfair
  • Cathy Breden, CMP, CAE, CEM | CEO | CEIR
  • Dr. Patricia Buckley | Managing Director of Economics | Deloitte LP
  • Nancy Drapeau, PRC | Vice President of Research | CEIR
  • Erin Dunstan | Managing Vice President, Sales | Maritz Global Events
  • Brian Fanzo | Digital Futurist
  • Joey Graziano | Senior Vice President of Business Operations & Strategy, Global Events Department | National Basketball Association (NBA)
  • Nicole Hallada | Senior Vice President of Exhibitions & Marketing | Association of Equipment Manufacturers
  • Desiree Hanson | Executive Vice President | Fashion, Tech, Energy and AXN | Clarion Events
  • Dr. Jennifer Hesterman | Vice President, Education Services | Watermark Risk Management International
  • Chris Kuehl | Managing Director | Armada Corporate Intelligence
  • Danushka Nanayakkara-Skillington | Assistant Vice President, Forecasting and Analysis | National Association of Home Builders (NAHB)
  • John Paxton | CEO | Material Handling Industry Association (MHI)
  • Vincent T. Polito | Managing Director | mdg, A Freeman Company
  • Sam Potolicchio | President | Preparing Global Leaders Forum
  • David Saef, CTSM Gold | Senior Vice President of Strategy, Advisory Services | mdg, A Freeman Company
  • Leana Salamah | Vice President, Marketing | International Housewares Association
  • Dr. Allen Shaw | Founder, President & Chief Economist | Global Economic Consulting Associates, Inc.
  • Anzio Williams | Senior Vice President of Diversity, Equity and Inclusion | NBCUniversal Local

Watch a video featuring highlights from this year’s Predict conference here and read the “CEIR Predict Top Takeaways” blog here.

CEIR extends a special thank you to its Predict partners:

Grit Productions & Expositions
International Association of Exhibitions and Events® (IAEE)
Orange County Convention Center
Visit Orlando

New Orleans & Company
New Orleans Ernest N. Morial Convention Center

CORT Events
Las Vegas Convention & Visitors Authority
Los Angeles Tourism & Convention Board
Maritz Global Events
mdg, A Freeman Company
MGM Resorts International
Oscar & Associates

About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.


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