Marina Gorbis to Deliver Keynote Address at CEIR Predict 2014 Innovative Research Techniques Meet Business Strategizing for the Future DALLAS, 23 June 2014 – The Center for Exhibition Industry Research (CEIR) announces Marina Gorbis, international speaker, consultant and author, will deliver the keynote address at its fourth annual industry outlook conference, Predict, to be held […]
DALLAS, 9 June 2014 – Today, the Center for Exhibition Industry Research (CEIR) announces it will hold its first annual CEIR Golf Classic during IMEX America on 13 October in Las Vegas at the Rio Secco Golf Club in Henderson, Nev. This buyer-seller event serves the overall travel, tourism, meetings, conventions and hospitality industries which […]
DALLAS, 3 June 2014 – Today, CEIR releases a new report that provides exhibition management insights into the top-ranked factors that places business-to-business exhibitions at risk for lower attendee retention rates and unattractiveness to prospects. When exhibition organizers must determine where to place their resources to assure success, this report identifies what pitfalls to avoid. […]
DALLAS, 29 May 2014 – “Surprisingly strong” is how the economists for the Center for Exhibition Industry Research (CEIR) described the first quarter of 2014. The first quarter results of the CEIR Index was in line with projections and reveals that the Total Index increased by 2.6 percent compared to the same period in 2013 […]
TITLE SPONSORS DALLAS, 21 May 2014 – Today, the Center for Exhibition Industry Research (CEIR) announces its fourth annual industry outlook conference, Predict, to be held on 11 September 2014 at the Intercontinental Hotel Chicago. This executive-level, one-day event is a highly-intensive and interactive program where speakers will engage attendees by providing a forecast […]
DALLAS, 13 May 2014 – Today, the Center for Exhibition Industry Research (CEIR) announced the launch of a new support campaign to ensure the annual CEIR Index continues to be the essential source and predictive tool for the exhibitions and events industry data. The funds raised will directly support the unbiased, uninfluenced and trusted publication […]
DALLAS, 7 May 2014 – The Center for Exhibition Industry Research (CEIR) unveils a new benchmark report for business-to-business exhibition organizers. The study focuses on spending and the marketing-mix allocation for attendee promotions and marketing tactics found to be most effective in driving attendance at exhibitions: Cost to Attract Attendees. Cost to Attract Attendees provides […]
DALLAS, 22 April 2014 – The Center for Exhibition Industry Research’s (CEIR) latest report, Exhibition Floor Interaction: What Attendees Want, documents attendee floor interaction preferences at business-to-business exhibitions. These findings are essential for organizers and exhibitors alike, who seek to deliver what attendees want to experience at an exhibition. “When professionals attend an exhibition, they […]
DALLAS, 11 April 2014 – A new report from the Center for Exhibition Industry Research (CEIR), Attendee Preferences by Job Title, offers insights to help exhibition management create effective segmented marketing and exhibition content strategies. Which attendees are at an exhibition to shop? Which are there to learn? The answers to these and other similar […]
DALLAS, 31 March 2014 – Today, the Center for Exhibition Industry Research (CEIR) President & CEO Brian Casey, CEM reported the findings of the CEIR Index Report during a session at the Society of Independent Show Organizers CEO Summit. The CEIR Index analyzes the 2013 exhibition industry and provides a future outlook for the next three […]