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This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for this amazing industry, I think, what is it about exhibitions that make it a face-to-face marketing vehicle of choice for so many organizations? Having almost double-majored […]
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a familiar market segmentation framework emerges. It begins with participation by exhibitors and attendees before cascading into industries, roles and, perhaps, geography. Plans move forward smoothly until the question emerges: what about […]
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, what they value most about these events and how to market to them effectively. These studies affirm that a major driver for attending is an interest in keeping […]
This post written by Doug Ducate, CEM, CMP President and CEO CEIR As major exhibitions grow and prosper and generate more and more revenue, it is only natural for organizers to find new ways to spend money. Often these include improving the temporary environment of the convention center and the quality of life of the […]
This post written by Doug Ducate, CEM, CMP President and CEO CEIR The CEIR Index Report with data from 2012 is now available. After enjoying a strong first half with a 2.5% year-over-year increase that was on target to hit the 2.7% projection for the year, the second half of the year tanked, and […]
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR http://www.fastcompany.com/3008159/driving-innovation/6-key-issues-facing-association-leaders A blog post written by Seth Kahan for Fast Company outlines six key issues he sees not-for-profit associations facing. He states that powerful economic trends are reshaping associations. I agree that economic trends are impacting associations, but to a much larger degree […]
By Vicki Hennin, Vice President of Strategic Marketing and Business Intelligence, Diversified Business Communications It was with great interest that I read CEIR’s recent report Attracting Attendees and was intrigued to see some findings that reflect the experience we have had at Diversified Business Communications, as well as some key insights that brought up interesting […]
This post written by Nancy Drapeau, PRC, Research Director of CEIR I am a fan of Traci Browne’s #ExpoChat. In her most recent session, the topic of the week was “Defending Trade Shows.” Being someone who likes to ask such existentialist questions, I thought the topic was provocative, worthy of reflection. The topic suggests that […]
This post written by Nancy Drapeau, PRC, Research Director of CEIR This year’s EXHIBITOR2013 was as much a learning opportunity for me as it was to promote CEIR studies and how they can help exhibitors and suppliers in the industry. I moderated a peer-to-peer roundtable discussion, and at this session I learned quickly that some […]
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR It is nice when good people and companies are recognized for their work and for the difference they have made in this industry. This week, it will be announced that Galen Poss, former chair of the Center for Exhibition Industry Research is being […]
