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By Magda Klimczyk A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by THINK MICE. The meetings industry brings to mind advanced technological solutions. Today their application in the production of all types of events seems to be essential. Interactive, engaging and unforgettable experiences are intended to generate not […]
By Paula Blomster A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This new decade started with very disturbing pictures of burnt koalas and headlines of their ”imminent extinction.” Climate change has played a role in this catastrophic and unprecedented early fire season, and the meeting industry can take the lead in tackling this […]
By Cathy Breden, CMP, CAE, CEM CEIR CEO The Harris Poll’s John Gerzema, who is the CEO of Harris Insights and Analytics, spoke at last year’s CEIR Predict Conference. His session, Trends Shaping Our Future, was the highest-rated session of the conference. Monitoring trends and being proactive in questioning how emerging trends might impact exhibitions […]
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]
By Johnalee Johnston A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL A wave of global socioeconomic and political uncertainty has international meetings growth balancing on a hinge. But one simple shift in the status quo could change everything. The beginning of last year saw many emerging markets either rise from the ashes of […]
By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is “dull.” True to form, there are several big changes on the horizon for the live events industry in 2020. But is there a single “biggest change”? Here’s what 14 top […]
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case study, D. Bradley Kent, Senior Vice President & Chief Sales Officer of VisitDallas shares his takeaways from the Head of Marketing Insights series, which quantifies the power of B2B […]
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine whether the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, D. Bradley Kent […]
