Mary Tucker, Author at Center for Exhibition Industry Research

Maintaining a Best Practices Health and Safety Risk Management Plan is a Must in Today’s Global Economy

September 25, 2023

By Nancy Drapeau, IPC, CEIR Vice President of Research CEIR Vice President of Research Nancy Drapeau, IPC reflects on the importance of having an up-to-date health and safety risk management plan and highlights key points from the recent CEIR webinar with Epistemix CEO John Cordier addressing the future of event health and safety. CEIR is […]

Cresting the Wave: Businesses Must Navigate a Course Towards Sustainability

September 11, 2023

By Jake Kuyer, Bethan Jewsbury and Luke Pate Oxford Economics examines the stumbling blocks companies are facing as they move toward greater sustainability and the strategies they are applying. Originally published by Oxford Economics As a business imperative, sustainability has moved from regulatory afterthought to strategic driver: according to a global survey of 1,800 companies […]

Generative AI – The New, Shiny Bright Object: Play with This Tool, Do So Cautiously

June 19, 2023

CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.

As Gen Z enters the workforce, society must learn to harness its distinct skills

June 5, 2023

Oxford Economics reports on considerations organizations should take into account as they prepare for the largest incoming workforce in the near future.

Festivalization of B2B Events

May 22, 2023

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Future of Attendee Acquisition Marketing is Here

May 8, 2023

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

View from the Convention Venue

April 24, 2023

What are the expectations of convention venues post pandemic? What trends are being seen and will those trends overcome the uncertain economy that continues? CEIR Research Council Member Brett C. Mitchell with the Overland Park Convention Center shares his view from the venue side of the industry.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

April 10, 2023

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Valuing Your Stage

March 27, 2023

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.

The March of Advancing Technologies

March 12, 2023

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

Author: Mary Tucker