Predict Program
The Predict program is focused on supporting the viability and resiliency of the B2B exhibitions industry through insights on market and economic trends presented by experts outside of the industry as well as industry peers, deep dive discussions and new perspectives to shift the conversation from what worked in the past to what is needed for future success.
The 2024 conference was designed to provide insights on trends now, and into the future. As its name implies, Predict will help your organization to be future focused by bringing in experts from outside the exhibitions industry to provide big picture insights into the economic, social, political and digital trends occurring in the global marketplace. Earn 5.75 CE Clock Hours
Day 1 – Thursday, 12 September 2024
10:00 AM – 11:30 AM
MATSO Meet Up (Must Pre-Register Early and be a MATSO Organizer)
11:00 AM – 1:00 PM
Predict Registration & Check-In
1:00 PM – 1:15 PM
Official Welcome to Program
1:15 PM – 2:00 PM
Navigating the Global Landscape: Insights on Economy, Geopolitics, and Exhibitions
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In today’s increasingly interconnected global landscape, the interplay between the economy and geopolitics holds significant sway over business environments, trade dynamics, and international collaborations.
Join us for key insights from Adam Sacks, President of Tourism Economics, an Oxford Economics Company. Sacks will delve into the CEIR Index, shedding light on its applications across various market sectors and demonstrating how leveraging CEIR data can empower our industry to make more informed decisions.
Furthermore, Sacks will offer an economic overview, exploring its current influence on exhibitions and providing forecasts for future impacts. Gain valuable knowledge to navigate challenges, pinpoint market opportunities, and make strategic decisions amidst the rapidly evolving global landscape.
Presenter: Adam Sacks, President of Tourism Economics, an Oxford Economics Company
2:00 PM – 2:45 PM
Geopolitical Landscape and Its Impact
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In today’s rapidly evolving geopolitical landscape, the United States faces a myriad of complex risks that can significantly impact businesses, including those in the exhibition and events industry. From geopolitical tensions to economic uncertainties and technological disruptions, the environment is fraught with challenges.
During this session, we will delve into a comprehensive overview of the current global status and the specific geopolitical risks that businesses need to navigate. We’ll explore the potential implications of these risks on the exhibition and events industry, from supply chain disruptions to regulatory changes and market volatility.
Furthermore, we’ll discuss actionable insights and strategies to help organizations adapt, prepare, and effectively maneuver through these turbulent times. By understanding the geopolitical landscape and proactively managing risks, businesses can not only mitigate potential threats but also identify new opportunities for growth and resilience in an ever-changing world.
Presenter: Dane Chamorro, Partner at Control Risks, Head of Global Risk Analysis and Business Intelligence, Americas
2:45 PM – 3:00 PM
Networking Break
3:00 PM – 3:45 PM
The Future of Risk
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We live in risky times. Uncertainty is certain. Throughout PREDICT you will hear predictions about specific areas of risk. Matt Carmichael, editor of What the Future and an SVP in Ipsos’ global Trends & Foresight practice, will guide you through how to think about all of those topics holistically and how to PREPARE for the plausible scenarios that the conference and events industry faces. He will introduce macro forces and trends related to the future of work, shopping and how those trends can impact brand and reputation risk.
Finally, Matt will present an overview of some of the tools and frameworks that futurists use to guide organizations through the preparations of powerful planning scenarios used to assess risk, prepare for uncertain futures and understand the potential for backlash to those preparations.
Presenter: Matt Carmichael, Senior Vice President, Ipsos Global Trends & Foresight; Editor, What the Future
3:45 PM – 4:45 PM
The Future of AI in Exhibitions and Events
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Join renowned AI leader Noelle Russell as she takes a look at how the exhibitions and events industry is evolving due to the implementation of generative and applied AI technologies. As Russell gets groups thinking about AI and how it can be leveraged in support of their business goals, she shares real-life case study applications that demonstrate more than a dozen applied AI models that can be leveraged to optimize business, create game-changing solutions, and power growth.
As Russell examines the opportunities that AI presents for organizations, she also considers the risks, challenges, and ethical considerations — focusing in depth on how AI can be implemented to support human ingenuity, rather than replace it. If your organization seeks to catalyze innovation effectively and enhance the accessibility of its applications, this program serves as an ideal launching pad.
Presenter: Noelle Russell, Leading AI Innovator & Practitioner, Founder & Chief AI Officer, AI Leadership Institute
4:45 PM – 5:00 PM
Closing Thoughts
5:00 PM – 6:00 PM
Networking Reception
Day 2 – Friday, 13 September 2024
8:30 AM – 9:00 AM
Attendee Breakfast
9:00 AM – 9:15 AM
Opening Remarks – Day 2
9:15 AM – 10:15 AM
Decoding the AI Revolution: Artificial Intelligence Today and Tomorrow
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Gain valuable insight into the current state of the artificial intelligence revolution and its immense potential for the future through this informative keynote. Explore real-world practical applications, industry advancements, and the impact of AI on various sectors.
We’ll spotlight the latest trends, obstacles, and opportunities that AI brings to businesses and society at large, while revealing the transformative power it has in shaping our present and tomorrow. In an era where technology reigns supreme, businesses across all sectors must harness its power.
Learn how your company can not only remain relevant but thrive in this digital age by staying truly connected, both literally and figuratively, through the dynamic force of AI.
Presenter: Sean Watson, Futurist & Senior Vice President of Special Projects, Trend Hunter
10:30 AM – 10:45 AM
Networking Break
10:45 AM – 11:15 AM
Navigating the Election Impact: A Trade Show Organizers’ Guide to Preparing for 2024’s Uncertainties
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The 2024 U.S. Presidential Election is anticipated to be a suspenseful event, with the outcome uncertain until the very end. However, planning for future events is already underway. The ability to forecast and envision the future based on different election outcomes is crucial for making informed planning decisions.
Clifford Young, President of Ipsos Public Affairs in the U.S., will provide a comprehensive overview of the current global political landscape, with a specific focus on the upcoming U.S. Presidential Elections. Using Ipsos’ sophisticated forecasting models, he will share the latest insights on the likelihood of either a Biden or Trump victory.
More importantly, he will outline various scenarios detailing potential business environment changes depending on the election outcome, and what these scenarios imply for the trade show industry. He will also discuss key factors that organizers should consider incorporating into their event planning strategies to ensure the success of future events. This session is designed to equip trade show organizers with the knowledge and tools they need to navigate the uncertainties of the 2024 election.
Presenter: Clifford Young, Ph.D., President, US Public Affairs, IPSOS
11:15 AM – 12:15 PM
Lunch
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12:15 PM – 1:00 PM
A Look Back and The Road Ahead: Unveiling Insights for Tomorrow’s World
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Join us for an engaging and thought-provoking closing keynote featuring esteemed presenter, Dr. Sam Potolicchio. Dr. Potolicchio will delve into a wide range of topics, encompassing political, social, and environmental happenings around the world. Through his discussions, he will challenge you to think critically and strategically about the future, providing a deeper understanding of potential trends and developments that may shape our world.
He’ll share his reflections on the predictions he made in the previous year, highlighting what came true and what didn’t.
Presenter: Dr. Sam Potolicchio, President, Preparing Global Leaders Forum and Founding Executive Director, Center For Global Leadership at American Councils
1:00 PM – 1:15 PM
Closing Remarks and Predict Ends
