Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor

Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series

This report series provides benchmarks and insights to help brand marketers and organizers understand which attendee and exhibitor engagement approaches are working best today in a post-pandemic world and which are most effective in supporting specific exhibitor goals. This year, the geographic scope of the study is North America, including exhibitor and organizers active in the U.S., Canadian and Mexican markets.

This series is available as a complimentary download for CEIR subscribers and IAEE members.

Part One: Exhibitor In-booth Tactics: People, Product, Learning and Other Strategies

This report, part of the “Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor” series, focuses on in-booth activities. It outlines effective strategies for engaging attendees with booth staff, peers, and showcased products. The report covers settings that support attendee learning needs, digital tactics that enhance engagement, emotional strategies, and explores sustainability and diversity considerations.

This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.