Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series
This report series provides benchmarks and insights to help brand marketers and organizers understand which attendee and exhibitor engagement approaches are working best today in a post-pandemic world and which are most effective in supporting specific exhibitor goals. This year, the geographic scope of the study is North America, including exhibitor and organizers active in the U.S., Canadian and Mexican markets.
This series is available as a complimentary download for CEIR subscribers and IAEE members.
Part One: Exhibitor In-booth Tactics: People, Product, Learning and Other Strategies
Part One focuses on in-booth activities. It outlines effective strategies for engaging attendees with booth staff, peers, and showcased products. The report covers settings that support attendee learning needs, digital tactics that enhance engagement, emotional strategies, and explores sustainability and diversity considerations.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Two: Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success
Part Two delves into the organizer services and digital tactics employed by exhibitors, as well as the independent actions taken by exhibitors themselves.
Key findings reveal a range of exhibition offerings that aid exhibitors in maximizing attendee engagement. Additionally, it uncovers complementary and effective marketing tactics that exhibitors independently implement to enhance outcomes.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Three: How Exhibitors Evaluate Outcomes
Part Three outlines the top objectives exhibitors aim to achieve at exhibitions, highlighting specific performance metrics where attendee engagement tactics are rated highly effective in helping influence positive outcomes.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Four: Exhibitor Future Outlook – Areas to Improve and Interest in New Models
Part Four outlines exhibitor intentions for the future relating to attendee engagement tactics: areas they aim to improve, consideration of new models and sources used for idea generation.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths
Part Five benchmarks the networking opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these networking opportunities have seen high attendee engagement.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Six: Exhibition Floor Product Opportunities Outside Exhibit Booths
Part Six benchmarks the product engagement opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Seven: Exhibition Floor Learning Opportunities Outside Exhibit Booths
Part Seven benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Eight: How Organizers Evaluate Outcomes and Future Outlook
Part Eight outlines how organizers evaluate the outcomes of attendee and exhibitor engagement activities. It details their plans to enhance future offerings, new models and floor layouts under consideration, and provides insights on how they search for new ideas.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
