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Attendee Acquisition Trends Driving Growth
CEIR Census
CEIR Index
Exhibit and Sponsorship Sales Approaches Driving Revenue Growth
Global Virtual Event Trends
Omnichannel Marketing Insights
Tools
Event Performance Analyzer
Events
Events Overview
AI Innovation Masterclass
Predict
Silent Auction
Webinars
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where events are going
Day: December 4, 2023
Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part Two
December 4, 2023
In part two of CEIR’s interview with Dr. Peter Fader, he explains how B2B exhibition organizers can apply the customer centricity model that has succeeded in consumer retail to amplify the return on investment of their events.
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