where events are going

Day: April 29, 2018

By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.[i]” -Harvard Business Review B2B exhibition organizers understand this basic business principle, that retaining customers is less expensive than […]