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CEIR Releases Part Three in How to Grow Attendance Series

June 19, 2018

June 19, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth. “Report Two explains the importance of using […]

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CEIR Announces 2018 First Quarter Index Results

May 30, 2018

May 31, 2018 The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the first quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a decent year-over-year gain of 1.8% (see Figure 1), even though it underperformed the macroeconomy (see […]

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CEIR Releases Part Two in How to Grow Attendance Series

May 8, 2018

May 08, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series for attendee marketers, How to Grow Attendance. Report Two: Marketing Channel Mix and Other Tactics that Drive Growth identifies the most popular marketing channel mix and other tactics used in the attendee marketing […]

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2018 CEIR Index Report Now Available

April 12, 2018

April 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released the 2018 CEIR Index Report. The CEIR Index analyzes the 2017 exhibition industry and provides an economic and exhibition industry outlook for the next three years. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year […]

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CEIR Announces Keynote Speaker for Predict 2018

March 27, 2018

March 27, 2018 Predict: CEIR’s Annual Exhibition Industry Conference will be held 13-14 September 2018 at the MGM National Harbor in Oxon Hill, Md. This one of a kind executive-level, invitation-only conference looks to the future — three to five years out – bringing meaningful insights from experts outside the industry to align with trends […]

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New CEIR Report Series Offers Survival Guide on How to Grow Attendance

March 19, 2018

March 20, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the first report in its newest series for attendee marketers, How to Grow Attendance. This series provides benchmarks for all phases of a marketing campaign and looks forward on where marketers seek to improve approaches in the near future. Report […]

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CEIR Announces 2017 Fourth Quarter Index Results

February 27, 2018

February 28, 2018 The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2017 resumed after a temporary setback in the third quarter. The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.1% (see Figure 1). Despite […]

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CEIR Releases Report on How to Build Elements of Engagement into Booth Designs

February 26, 2018

February 26, 2018 Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works. In this practical guide […]

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CEIR Releases 2018 Marketing Spend Decision Report

February 12, 2018

February 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 Marketing Spend Decision Report. “This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” […]

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CEIR Announces 2017 Third Quarter Index Results

December 7, 2017

December 07, 2017 The Center for Exhibition Industry Research (CEIR) reports that performance of the exhibition industry in the third quarter of 2017, down 0.7% from a year ago, was impacted by factors related to several large exhibitions in the Consumer Goods and Retail Trade (CG) and Sporting Goods, Travel, and Amusement (ST) sectors. The […]

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