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CEIR Releases Report on How to Build Elements of Engagement into Booth Designs

February 26, 2018

February 26, 2018 Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works. In this practical guide […]

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CEIR Releases 2018 Marketing Spend Decision Report

February 12, 2018

February 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 Marketing Spend Decision Report. “This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” […]

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CEIR Announces 2017 Third Quarter Index Results

December 7, 2017

December 07, 2017 The Center for Exhibition Industry Research (CEIR) reports that performance of the exhibition industry in the third quarter of 2017, down 0.7% from a year ago, was impacted by factors related to several large exhibitions in the Consumer Goods and Retail Trade (CG) and Sporting Goods, Travel, and Amusement (ST) sectors. The […]

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CEIR Updates Report Examining How the Exhibit Dollar is Spent

November 22, 2017

November 28, 2017 Today, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular report, How the Exhibit Dollar is Spent, originally published in 2014. “CEIR is pleased to update these metrics. Exhibitors, organizers and suppliers alike will benefit from understanding where exhibitors spend their marketing dollars on trade shows,” said […]

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CEIR Publishes Final Report in Series Focusing on Attendee Floor Engagement Tactics

November 8, 2017

November 08, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models, the eighth and final report in its series on attendee floor engagement. Results in this report reveal exhibition organizers are dedicated to ongoing […]

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CEIR Releases New Industry Insights Series Report

October 19, 2017

October 19, 2017 Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, How Exhibitors Can Use Games and Contests to Drive Greater Trade Show Success, written by a leading event technology innovator, Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC. “There has been a lot of buzz about […]

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CEIR Publishes Seventh Report in Series Focusing on Attendee Floor Engagement Tactics

September 27, 2017

September 28, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths, the seventh report in its newest series on attendee floor engagement. CEIR’s earlier study, the Attendee Retention Insight Study, revealed that a driver of repeat attendance is the chance for learning […]

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CEIR Predict 2017 Examines the Future of Exhibitions

September 19, 2017

September 19, 2017 Predict: CEIR’s Annual Exhibition Industry Outlook Conference drew more than 125 top level executives who gathered on 14-15 September 2017 in Washington, D.C. to learn about the disruptors to the traditional exhibitions model and how to remain relevant to their audiences. Leading experts presented on various industry considerations that have the potential […]

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CEIR Announces 2017 Second Quarter Index Results

August 30, 2017

August 31, 2017 The Growth of Exhibition Industry Accelerated The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the second quarter of 2017 accelerated after a temporary setback in the fourth quarter of 2016. The performance of the industry, as measured by the CEIR Total Index, posted a robust […]

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CEIR Publishes Sixth Report in Series Focusing on Attendee Floor Engagement Tactics

August 29, 2017

August 29, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths, the sixth report in its newest series on attendee floor engagement. CEIR’s earlier study, the Attendee Retention Insight Study, revealed that one of the major drivers of repeat attendance is […]

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