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New CEIR Report on Attendee Promotion Campaign Spending

May 7, 2014

DALLAS, 7 May 2014 – The Center for Exhibition Industry Research (CEIR) unveils a new benchmark report for business-to-business exhibition organizers. The study focuses on spending and the marketing-mix allocation for attendee promotions and marketing tactics found to be most effective in driving attendance at exhibitions: Cost to Attract Attendees. Cost to Attract Attendees provides […]

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New CEIR Report Reveals Attendee Floor Interaction Preferences

April 22, 2014

DALLAS, 22 April 2014 – The Center for Exhibition Industry Research’s (CEIR) latest report, Exhibition Floor Interaction: What Attendees Want, documents attendee floor interaction preferences at business-to-business exhibitions. These findings are essential for organizers and exhibitors alike, who seek to deliver what attendees want to experience at an exhibition. “When professionals attend an exhibition, they […]

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CEIR Reports on Attendee Preferences by Job Title

April 11, 2014

DALLAS, 11 April 2014 – A new report from the Center for Exhibition Industry Research (CEIR), Attendee Preferences by Job Title, offers insights to help exhibition management create effective segmented marketing and exhibition content strategies. Which attendees are at an exhibition to shop? Which are there to learn? The answers to these and other similar […]

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Breaking News: 2013 CEIR Index Results Released

March 31, 2014

DALLAS, 31 March 2014 – Today, the Center for Exhibition Industry Research (CEIR) President & CEO Brian Casey, CEM reported the findings of the CEIR Index Report during a session at the Society of Independent Show Organizers CEO Summit. The CEIR Index analyzes the 2013 exhibition industry and provides a future outlook for the next three […]

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CEIR Documents Substantial Attendee and Exhibitor Direct Spend Contribution to the US Economy

March 11, 2014

DALLAS, 11 March 2014 – Attendees spend an estimated $44.8 billion and exhibitors spend an estimated $24.5 billion at events according to new research released today from the Center for Exhibition Industry Research (CEIR). This research documents the substantial contribution business-to-business exhibitions make to the U.S. economy through attendee and exhibitor direct spending, and it […]

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CEIR Index Fourth Quarter 2013 Results Report Significant Improvement of 3.0% Increase for 14 Quarters of Consecutive Growth and Outperforms GDP by 0.3%

February 24, 2014

DALLAS, 24 February 2014 – In line with our economists’ projection, the Center for Exhibition Industry Research (CEIR) announces the performance of the exhibition industry significantly improved during the fourth quarter of 2013 with a year-on-year increase of 3.0 percent compared to just 0.4 percent increase in the third quarter of the same year. This […]

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CEIR Releases New Report Organization Size: What Really Matters

February 12, 2014

DALLAS, 12 February 2014 – Today the Center for Exhibition Industry Research (CEIR) releases a new report, Organization Size: What Really Matters, which focuses on how an organization’s size influences attendee preferences at exhibitions. This report provides insights to assist exhibition organizers and marketers in understanding the shared and unique preferences of professionals by the […]

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CEIR Releases New Report Attracting New Attendees

January 30, 2014

DALLAS, 29 January 2014 – Today the Center for Exhibition Industry Research (CEIR) announces a new report, Attracting New Attendees. This report provides key characteristics of new attendees and insights on the primary resources relied upon to identify prospective events to visit. Top line findings include: New attendees are twice as likely to be final […]

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Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor

December 5, 2013

BREAKING NEWS: Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor DALLAS, 5 December 2013 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Approaching Prospects on the Exhibition Floor. Written by exhibit marketing expert Barry Siskind, this report identifies common […]

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Third Quarter Results for CEIR Index Show 0.2% Overall Increase

November 21, 2013

DALLAS, 21 November 2013 – Third quarter results for the Center for Exhibition Industry Research Index fell below projections increasing only 0.2 percent, approximately one percentage point lower than the previous three quarters and down from 0.9 percent during the same period in 2012. Despite 13 consecutive quarters of growth, compared to the same quarter […]

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