This report is an invaluable resource for any exhibit manager aiming to assure they are spending their exhibit dollars wisely. “Strategic exhibit spending is spending only what matters to reach your goals,” states Adams. “This means looking at your company’s marketing strategy holistically and making each dollar count.”
CEIR President and CEIR Brian Casey, CEM notes “Exhibit managers have the perennial challenge of making sure their spending is justified. We are delighted that Candy Adams has contributed this no-nonsense, practical guide on how to inventory exhibit spending for each event. This exhaustive list helps exhibitors implement cost-savings without compromising the impact of their exhibit programs.”
This 12-page, comprehensive report is a “must-read” for exhibit managers, industry veterans or those new to the job. The exhaustive list of savings opportunities includes the top 10 tips for effective strategic spending, as well as tips and tricks to save on tactical exhibit expenses relating to:
Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.
CEIR provides industry-leading research on the North American exhibitions and events industry globally which optimizes performance, increases engagement, and addresses emerging customer needs. For additional information, visit www.ceir.org.
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