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This report summarizes all aspects in the 2018 Attendee ROI study, pinpointing how the value proposition for attending varies and is the same by event size. This 13-page report provides an analysis of how attendee preferences and behaviors vary by an event’s size including:

  • Objectives for attending;
  • Decision-making process to attend;
  • Pre-planning and tracking activities while visiting an event; and
  • Metrics used to evaluate the outcome of attending and how well B2B exhibitions perform to these metrics.

This report is part of a multiple fact sheet series identifying attendee practices in general as well as insights on differences by specific attendee categories.

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