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Part Eight includes an overview of how exhibition organizers evaluate the outcome of attendee engagement activities, where organizers intend to enhance attendee engagement offerings on the show floor in the near-term as well as consideration of other models, floor layouts and other options under consideration.

This is the eighth and final report in an eight-report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.

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