Part Six takes a look at the range of product engagement opportunities exhibition organizers make available on the show floor beyond exhibit booths. It assesses the extent that exhibitors sponsor or participate in these activities and evaluates the level of attendee use for each.
This is the sixth report in an eight-report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.