This report explores the relationship between exhibitor executive perceptions about the state of the global and U.S. economies as well as the outlook of their industry sector and company. Results indicate that the more positive the outlook an exhibitor has about one’s industry sector or one’s business, the greater the level of participation reported in business-to-business exhibitions.
This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.